Assoc Marketing-SEA

Location: Makati City, Philippines

• Marketing Execution and Management –Assists the Brand Custodians in implementing the annual brand marketing plans to achieve the target sales, profit, share and consumer KPI results. Drives marketing execution excellence in the following:
• Brand portfolio management – assists in developing optimal brands’ pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals;
• Product/packaging innovations – works with cross functional teams, vendors and agencies to drive the continuous stream of product and packaging innovations to achieve sustainable growth for the brands;
• Advertising and Media – participates in deployment of campaigns consumer across media and touch points. Responsible for operationalizing of activities through requisite documentation and process intervention
• In-store activations – drives superior instore merchandising, sampling and promotion programs to build winning instore impact and consumer off-take;
• Agency management – Managing multiple agencies to derive superior business results;
• Business Analysis and Realization – Conducts in-depth analysis of market (category), consumer and customer analysis to derive data-driven indicated actions to guide the brand marketing plan development and optimization. Conducts ROI analysis to monitor, improve and deliver optimum DME efficiency.
• Personal Capability Development – Be responsible and committed for the training and development plan for himself.
  
  

Skills Required:

• Strong functional marketing expertise across Brand Communication, Brand Building / Activation, Consumer Insights and New Product Development
• This role require leadership and communication skills across multiple business partners including Global Innovation, Global brand teams, Consumer insights, Strategy, R&D, operations, packaging, Design and external partners.
• Strong thinking & problem solving capabilities
• Outstanding analytical abilities
• Highly develop ability to recognize market trends and organize information
• Excellent team player, team leader
• Demonstrated ability to be accountable for sales and income results and the success of initiatives
• Strong verbal and written communicator to wide breadth of audiences including senior management
• Skillful usage of Microsoft Office softwares in business document development and presentation, including Word, Excel and Powerpoint
  
  

Competencies:

• Good Marketing skills
  
  

Good knowledge on Brand Positioning, Brand Communication, Brand Building / Activation & New Product development / Innovation

• Consumer and market-oriented
  
  

Demonstrate a breath and depth of consumer / market place knowledge; Demonstrate the ability to understand consumer / customer insight and attribute that to business decision making

• Excellent Project Management
  
  

Identifies the processes, time and resources required to accomplish project tasks; prioritize steps and work tasks to enable efficient work flow; utilizes best practices to organize people and activities; measures results against key metrics; uses resources efficiently; able to deal with multi-tasks & perform under pressure

• Strong analytical & problem-solving skills.
  
  

Uses a systematic process to solve difficult problems including gathering and examining information from a variety of sources; identifying the root cause of problems; drawing appropriate conclusions; generating viable solutions; and, weighing the pros and cons to arrive at a final decision.

• Good interpersonal skills
  
  

Establishes and maintains constructive and effective relationships built upon trust. Uses diplomacy and tact to diffuse even high-tension situations. Works to find common ground and mutually beneficial solutions to conflicts. Relates well to all kinds of people, up, down and sideways, inside and outside the organization. Can represent his/her own interest and yet be fair to other groups. Viewed by others as a team player.

Education: MBA (Reputed Institute)

Experience:

• 2+ yrs of experience in Brand Marketing
• From Global/Leading FMCG companies (Experience in food business preferred)
• Good Marketing skills
• Prior experience of working closely with sales/Retail teams; R&D/Supply chain & external agencies partners
• Good network knowledge in the business world specifically in the retail business – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners
• Fluency in English, orally and written.
• Good knowledge of software applications (Excel, Word, Powerpoint)