Assistant Manager – Product Lead (CRM or E-Commerce)

Being part of a dynamic organization is one of the secrets of career success. Alfamart is the first and only Super Mini Mart in the Philippines designed to serve the needs of local Filipino neighborhoods and communities. Join the fastest-growing chain as we expand across the Philippines!

As an Assistant Manager – Product Lead (CRM or E-Commerce), you will support the strategic development and execution of Alfamart’s digital initiatives focused on either Customer Relationship Management (CRM) or E-Commerce. You will help translate business goals into effective digital product solutions that deliver value to our customers and operational teams.

This role requires a strong blend of business insight, customer empathy, and technical fluency. You will collaborate closely with cross-functional teams to drive product innovation and continuously enhance the customer journey across digital platforms.

• Assist in developing the product strategy, roadmap, and execution plans for CRM or E-Commerce
• Lead and coordinate the product development lifecycle — from discovery to delivery and iteration
• Conduct market and customer research to identify opportunities and pain points
• Create detailed product requirements, user stories, and success metrics
• Work closely with Engineering, UI/UX, Marketing, Operations, and Compliance teams to ensure successful product rollout
• Monitor product performance and use data insights to optimize and improve product features
• Ensure product features align with customer expectations and business goals
• Serve as the day-to-day contact point between stakeholders and the digital product team

• Must have a Bachelor’s degree in Business, Computer Science, Industrial Engineering, or any related field
• At least 3 years of relevant work experience in product management, digital platforms, or e-commerce systems
• Background in retail, fintech, or digital customer engagement is an advantage
• Strong understanding of digital product development and agile processes
• Analytical, proactive, and customer-focused
• Excellent communication and coordination skills
• Strong sense of ownership and accountability

• Supportive Environment: Work in a collaborative and supportive team that values your contributions
• Comprehensive Benefits: Health insurance and other perks including exclusive employee discounts, rewards, and special membership services
• Dynamic Workplace: Be part of a fast-growing company with a forward-thinking and innovative culture
• Work-Life Balance: Paid time off including vacation, sick, and bereavement leaves—with additional leave incentives based on tenure

Please complete the pre-screening questions when you are directed to our landing page to ensure your application is fully processed.

Alfamart only conducts recruitment through these official channels:

Facebook: Careers at Alfamart PH

Email: [email protected]

Official Website: www.alfamart.com.ph

LinkedIn: linkedin.com/company/alfamart-trading-philippines

Talkpush: alfamartph.talkpush.com/site/careers

Join the Alfamart Team now! Always here for you!