ACQUISITION OFFICER

Bank of the Philippine Islands (BPI)


Date: 2 weeks ago
City: Manila
Contract type: Full time
The Acquisition Marketing Officer will drive the BPI Core mass market segment strategy in developing marketing and business strategies and identification of opportunities for initiating and implementing relevant programs to acquire new clients for the segment and prevent client attrition.

Responsibilities

  • Help the Acquisition Head with research and analysis of relevant information about the Segment and the internal and external factors that affect their behavior and preference
  • Ensure understanding of the developments in the industry, consumer banking trends, based on observations, bank/market/industry studies/research to identify opportunities and/or threats that will contribute to increasing the Bank’s market share in terms of client count (acquisition)
  • Ideate programs (specific to the assigned acquisition channel) to acquire quality new-to-bank clients to the Segment
  • Lead the acquisition program implementation, monitoring, and evaluation of results. Ensures that programs are aligned with the business strategies and objectives. Ensures that all necessary clearances and approvals are secured and properly documented
  • Assist the section head in the collaboration with internal and external partners to develop and deliver acquisition solutions relevant to the needs of the identified target clients
  • Maintain proper and timely communication with all stakeholders to avoid delays
  • Manage and address issues arising from implemented programs and provides regular updates to all stakeholders
  • Assess Third-Party Service providers and/ or Advertising Agencies
  • Evaluate budget, timelines, and requirements to be able to deliver the project
  • Perform other duties that may be assigned

Qualifications

  • Bachelor’s degree graduate in Business Management/ Economics/ Marketing or related courses
  • 3-5 years in retail banking or any industry dealing with known customers, including the management of thereof
  • Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
  • Background in Analytics, Market Research, Customer Relationship Management (CRM) and loyalty
  • Proficient in Business/ Data Analytics, exposure to Market Research, Customer Relationship Management (CRM) and loyalty
  • Strong communication skills, articulate and flexible
  • Solid inter and intra personal skills

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