4025: Marketing Senior Analyst

Title: 4025: Marketing Senior Analyst

The Campaign Marketing & Communications (M+C) Project Manager (PM) is an exciting opportunity for a well-organized and results-driven campaign project management professional to play a key role in our next-level marketing campaign delivery practice within the Delivery Excellence group at Accenture.

The PM directly supports the Markets lead for ACN mid market team and specializes in helping organize and manage tasks/activities to turn a marketing campaign vision into reality by working in partnership and at the direction of the Markets lead for the Area as well as Campaign Manager (CM). The PM is aligned to specific area and reports to the Lead or CM as appropriate.

The PM is the central point of contact and responsible for proactively maintaining detailed workplans and coordinating team members to execute campaigns from start to finish. This role will require you to leverage your PM skills for task management, issue/risk resolution, tracking status, communications and coordinating resources.

You will keep campaign projects running smoothly day-to-day, working with CMs and channel leads to track tasks and to help ensure deliverables are received on time. The PM may be assigned special duties by the CM and may be given other special projects.

Responsibilities:

Follow established PM and marketing processes; leverage existing tools and templates

Responsible for creating, maintaining and communicating workplans

Central coordinator for project team members executing tasks

Tracks tasks against the workplan to ensure deliverables are received on time

Captures, mitigates or escalates issues affecting work plan to CM

Record keeper and communicator of meetings, decisions, action items, stores project materials

Responsible to update tools such as Campaign Management Tool

Drafts or assists with campaign status reports for Campaign Manager

May have growth assignments such as assisting other teams or process improvement

Skills And Work Experience

Must have:

1-4 years experience in B2B marketing and development of integrated demand generation campaigns

Some experience in digital advertising, social media and email nurture

Good project management skills with experience in event management and execution.

Understanding of lead process follow up with knowledge of marketing automation tools such as Marketo or Eloqua

Analytical mind set with some understanding of Google Analytics and the need to develop and prove ROI metrics

Passionate about Marketing and driving a great customer experience--keen to develop and advance their career

Good to have:

Exposure to various project methodologies: traditional, Agile, etc.

Any work with administration and compliance of partner market development funds also a plus

Moderately skilled with Excel, PowerPoint and project management software such as MS Project, JIRA, Monday, Workspace is a plus