Marketing Communications Specialist

NUSTAR Resort


Date: 2 days ago
City: Cebu City
Contract type: Full time
Department

IMC Planning and Content Marketing

Employee Type

Probationary

Job Responsibilities

Content & Campaign Planning

  • Develop and maintain a structured content calendar aligned with campaign priorities and business objectives.
  • Plan and execute integrated marketing campaigns across social media and content channels.
  • Translate campaign briefs into clear communication plans, messaging, and content direction.
  • Ensure alignment of messaging across all business units and platforms.

Social Media Management

  • Manage day-to-day operations of all assigned social media platforms.
  • Oversee content publishing, scheduling, and optimization based on performance and timing.
  • Monitor trends, platform updates, and audience behavior to refine content strategies.
  • Ensure brand consistency across all social media outputs.

Community Management

  • Manage and respond to comments, messages, and inquiries across all platforms in a timely and professional manner.
  • Escalate concerns, complaints, or sensitive issues to the appropriate teams.
  • Foster an engaging and positive online community aligned with brand voice.
  • Track and report on audience sentiment and engagement trends.

Cross-Functional Coordination

  • Work closely with Creatives for content production and asset requirements.
  • Coordinate with Digital Marketing for campaign amplification, paid media alignment, and performance tracking.
  • Liaise with Casino, Mall, Hotel, and F&B teams to gather inputs and ensure accurate communication.
  • Align with PR and Events teams for integrated campaign rollouts.

Quality & Brand Assurance

  • Ensure all communications adhere to brand guidelines, tone, and standards.
  • Review and validate content before publishing.
  • Maintain accuracy and consistency across all messaging.

Reporting & Optimization

  • Track and analyze content and campaign performance metrics (engagement, reach, response time, sentiment).
  • Provide weekly and monthly reports with insights and recommendations.
  • Continuously optimize content strategy based on data and learnings

Qualification

Experience

  • At least 2–3 years of experience in marketing communications, social media management, or content marketing.
  • Experience in hospitality, integrated resorts, lifestyle, or retail is an advantage.
  • Proven experience in managing brand pages and executing campaigns across digital platforms.

Skills

  • Strong content planning and campaign execution skills
  • Excellent written and verbal communication
  • Strong understanding of social media platforms and trends
  • Ability to manage multiple campaigns and timelines simultaneously
  • Good coordination and stakeholder management skills
  • Analytical mindset with ability to interpret performance data
  • Proficiency in content scheduling and analytics tools (Meta Business Suite, Hootsuite, Sprout, etc.)

Experience Range Range (Years)

1 - 5 years

Job posted on

2026-04-30

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