Brand Marketing Specialist
Toyota Motor Philippines Corporation
Date: 2 weeks ago
City: Remote
Contract type: Full time
Remote
Toyota Motor Philippines is looking for a Brand Marketing Specialist to join our Marketing Services Department based in Makati City, Metro Manila, Philippines.
The Brand Marketing Specialist is expected to handle brand and marketing communications, project and campaigns management, and events management.
Your Role and Responsibilities:
1. Brand & Marketing Communications & Advertising
https://www.careers-page.com/toyota-motor-philippines-corporation/job/5WRV6445
The Brand Marketing Specialist is expected to handle brand and marketing communications, project and campaigns management, and events management.
Your Role and Responsibilities:
1. Brand & Marketing Communications & Advertising
- Develop and implement multichannel brand and product marketing strategies.
- Ensure all communications adhere to official Toyota brand guidelines.
- Cascade the overall marketing strategy down to Digital, PR, and Promotions teams.
- Plan and execute media engagements, public events, and stakeholder activations.
- Monitor issues during events or public interactions and develop appropriate response plans.
- Prepare post event evaluation reports with insights and recommendations.
- Prepare and plan realistic and accurate advertising and promotional budgets.
- Monitor budgets, report on actual utilization vs. plan.
- Initiate and implement cost reduction or optimization measures without compromising quality.
- Preparing advertisement materials and activations for Toyota models.
- Coordinate with creative agencies to ensure clarity, quality, and timeliness of creative outputs.
- Oversee traditional and digital model asset management, ensuring they are up to date and used appropriately.
- Identify and reach out to prospective brand partners.
- Develop, negotiate, and execute brand partnership strategies that align with our brand positioning and marketing goals.
- You have a bachelor's degree in Marketing, Business Management, or Advertising.
- The role requires at least 3 years of experience in related fields.
- You have the ability to think creatively and apply strategic marketing strategies to deliver innovative campaigns
- You have relevant experience in project management and coordination with different stakeholders.
- You have a solid foundation in market & brand analysis and advertising development and are excited to help refine and strengthen brand positioning.
- You have strong presentation and communication skills and are ready to engage and persuade key stakeholders with your ideas.
- You have experience with events management and are ready to plan and execute successful events
- Interest or knowledge in cars is a plus.
- Capability to drive is a nice to have.
https://www.careers-page.com/toyota-motor-philippines-corporation/job/5WRV6445
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