Winston Brand Manager - STA
JTI
Date: 2 weeks ago
City: Taguig
Contract type: Full time

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more jti.com
Reporting to RMC Category Director
Duty Post HQ, BGC, Taguig City
Winston Brand Manager (STA)
As a Brand Manager, you will have the outstanding opportunity to craft the future of Winston in the market. This role is perfect for an exceptionally driven individual with a proven track record in brand management and a passion for building strong consumer connections.
As the Winston Brand Manager, you will
Next Steps
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more jti.com
Reporting to RMC Category Director
Duty Post HQ, BGC, Taguig City
Winston Brand Manager (STA)
As a Brand Manager, you will have the outstanding opportunity to craft the future of Winston in the market. This role is perfect for an exceptionally driven individual with a proven track record in brand management and a passion for building strong consumer connections.
As the Winston Brand Manager, you will
- Take charge of guiding the brand's direction by recognizing key opportunities and challenges, analyzing portfolios and channels, and creating brand, pricing, and communication strategies.
- Build compelling, consumer-focused communication strategies across channels (e.g., Digital, Trade) and adapt global toolkits into fresh, locally relevant campaigns that address field and sales needs.
- Analyze brand health metrics, market dynamics, and trends to inform planning, track performance, and guide product launches or portfolio changes.
- Drive development and launch of new products or claims, including full 360° plans and performance monitoring in collaboration with Digital, Sales, and Field Marketing.
- Coordinate brand operations manage budgets, forecast demand, work with Supply Chain for timely delivery, and lead Sales & Operations Planning (S&OP) to minimize disruptions and write-offs.
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in brand management.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Outstanding communication and presentation skills.
- Proven experience in guiding cross-functional teams and coordinating with various partners.
- Successfully developed and implemented brand strategies.
- Ability to thrive in a fast-paced, dynamic environment.
Next Steps
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
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