Web Optimization Specialist

Repserve is a leading provider of innovative sales and marketing solutions, specializing in helping businesses expand their reach and maximize their growth potential. We're growing and need someone who can take charge of our digital presence—from revamping our website to boosting our visibility online.

We’re looking for a proactive and skilled Web Optimization Specialist. This role is responsible for maximizing our website's performance, visibility, and conversion rates through data-driven optimization strategies. This hands-on role focuses on implementing SEO best practices, monitoring website performance metrics, and managing technical integrations to ensure our digital presence delivers optimal results for both users and business objectives

Key Responsibilities

Website Performance

• Migrate existing website content to a newly selected platform (directional input valued)
• Work with content creators to update existing copy to incorporate best practices for SEO and optimization
• Lead comprehensive website monitoring, utilizing analytics tools to track key performance metrics and identify areas for improvement
• Implement and maintain website performance testing protocols to ensure optimal page load speeds and UX
• Develop and execute strategies to improve website conversion rates through A/B testing and data-driven optimizations
• Monitor website uptime and address technical issues promptly
  
  

SEO Strategy & Implementation

• Develop, implement, and maintain a comprehensive SEO strategy aligned with business objectives
• Conduct regular keyword research and competitive analysis to identify optimization opportunities
• Optimize website content, metadata, and structure to improve search engine rankings
• Monitor algorithm updates and industry trends to adapt SEO strategies accordingly
• Provide regular reporting on SEO performance metrics and recommendations for continuous improvement
  
  

Integration

• Oversee the integration of third-party tools and platforms with the website architecture
• Manage API connections and ensure seamless data flow between systems
• Coordinate with development teams to implement tracking codes, pixels, and other marketing technologies
• Troubleshoot integration issues and implement solutions to minimize disruption
  
  

Conversion Rate Optimization

• Design and execute A/B tests to improve user experience and conversion rates
• Analyze user behavior data to identify friction points in the user journey
• Implement UI/UX improvements based on heatmaps, session recordings, and user flow analysis
• Document test results and share learnings with broader team
  
  

Reporting & Communication

• Generate regular performance reports highlighting key metrics and optimization opportunities
• Translate technical concepts into clear, actionable recommendations for non-technical team members
• Collaborate with content, design, and development teams to implement optimization strategies
• Provide SEO guidance for new content and website updates
  
  

Team Leadership & Collaboration

• Guide the work of content creators, and digital marketers in optimization initiatives
• Collaborate with operations and marketing teams to align website optimization with broader marketing strategies
• Partner with core management team to implement technical improvements
• Educate internal stakeholders on best practices for web optimization
  
  

Qualifications

Required Skills & Experience

• 3+ years of experience in SEO, digital performance, web analytics, or related digital optimization roles
• Proven track record of improving website performance metrics and SEO rankings
• Strong proficiency with Google Analytics, Google Search Console, and other SEO tools
• Experience with A/B testing methodologies and conversion rate optimization
• Working knowledge of HTML, CSS, and basic JavaScript
• Familiarity with CMS and CRM platforms
• Excellent analytical skills with the ability to extract insights from performance data
• Strong problem-solving capabilities and attention to detail
  
  

Preferred Qualifications

• Bachelor’s degree in marketing, business, or related technical field
• SEO certifications (Google, Moz, SEMrush, etc.)
• Knowledge of UX/UI principles and their impact on website performance
• Experience collaborating with cross-functional teams
• Familiarity with emerging technologies and their potential applications
  
  

What Success Looks Like

• Consistent improvement in organic search rankings and website traffic
• Increased conversion rates and engagement metrics
• Seamless integration of marketing technologies and third-party tools
• Clear reporting and communication of performance metrics to stakeholders
• Development of scalable optimization processes that drive business results
  
  

Must have skills

• SEO
• Digital Optimization
• CRM
• Google Analytics