Web Designer

Who are Heidi?

Heidi is on a mission to halve the time it takes to deliver world-class care.

We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.

Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we’re now powering more than 1 million consults every week.

With our most recent $16.6MM round of funding from leading VC firms, we’re geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there.

You’ll be part of a nimble cross-functional team delivering rapid outcomes - composing Figma libraries directly mapped to Tailwind components and Sanity content blocks.

Ready for the challenge?

What you’ll do:

• Define web visual direction aligned with Heidi’s evolving brand
• Design reusable components for a modular block library
• Build accessible, responsive layouts across breakpoints
• Collaborate with devs and content strategists to ensure seamless implementation
• Work closely with product designers to deliver a consistent Heidi experience, aligned across web and product channels
• Audit and evolve our web design presence as we scale globally
• Work closely with the data and development teams to optimisation conversion rate through progressive design changes
• Design variants to leverage A/B testing to run experiments with a continuous improvement mindset
• Advocate for and evangelize design thinking, accessibility, and user-centric design principles throughout the organization
• Stay up to date with competitors, market offerings, global trends and best practice to inform design improvements of our digital experiences
• Support the continuous improvement of our design process by contributing to our design frameworks and playbooks

What we will look for:

• Must have: strong Figma proficiency and experience designing CMS or modular systems
• Should have: understanding of accessibility, localisation, and mobile-first design
• A compelling portfolio showcasing web design skills, a systems-oriented approach, and a clear user-centric mindset
• At least 2 years of UI experience in SaaS (healthcare background is a plus)
• Great communication and collaboration skills, with the ability to articulate design rationale to cross-functional teams
• A genuine passion for keeping up with the latest design trends, methodologies, and technologies

Nice to have:

• Familiarity with Tailwind, headless CMS workflows, or healthtech
• Exposure to A/B testing tools
• Experience working with (and contributing to) design systems, design operations, and design governance
• Experience conducting user research, usability testing, and/or gathering qualitative and quantitative insights to inform design decisions

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.
• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:
• We will stop at nothing to improve patient care across the world.
• We design user experiences for joy and ship them fast.
• We make decisions in a flat hierarchy that prioritizes the truth over rank.
• We provide the resources for people to succeed and give them the freedom to do it.

Why you will flourish with us ?

• Remote-first with async flexibility
• Own your designs from concept to shipped
• Learn and build with a world-class team
• Shape a global platform and design system from day one
• Contract/freelance role with option to extend

Help us reimagine primary care and change the face of healthcare in Australia and then around the world.