Trade Marketing Officer
Golden Oats
Date: 3 weeks ago
City: Las Piñas
Contract type: Full time
- Develop & manage point of sale (POS)materials, planograms, shelf management strategies and in store merchandising concepts.
- Work closely with visual merchandising & third party agencies to ensure excellent execution & brand consistency.
- Partner with key accounts and distributors to design joint business plans (JBPs). In-store activities and customer specific programs.
- Align trade marketing initiatives with sales targets and account specific strategies.
- Own the trade marketing budget, ensuring optimal spend efficiency and allocation by channel.
- Measure return on investment (ROI) for trade activities and recommend data driven.
- Collaborate with product, logistics, supply chain and finance teams to ensure stock availability and timely roll out of campaigns.
- Serve as the key liaison between brand marketing, sales and category management teams.
- Career growth and knowledge will be widened.
- Bachelors degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of trade or shopper marketing experience in the FMCG food sector.
- Proven track record of managing successful trade campaigns and launching new products in retail
- Strong understanding of the FMCG food retail landscape, including traditional trade, supermarkets, hypermarkets, and convenience stores.
- Excellent analytical skills; proficiency in Nielsen, IRI, retail audit data, and Excel.
- Strong interpersonal and negotiation skills; ability to build relationships with sales teams, retailers, and distributors.
- Creativity and innovation in POS and in-store marketing solutions.
- Commercially savvy, results-driven, and highly organized
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