Trade Marketing Manager
Jollibee Group
Date: 2 weeks ago
City: Pasig City
Contract type: Full time
Title: Trade Marketing Manager
The Trade Marketing Manager is responsible for planning and formulating, organizing, effectively implementing and controlling trade marketing programs at the Regional level and ensures that such programs contribute in generating and promoting sales opportunities in the region. Driving the alignment with Regional Operations Team and with Mang Inasal Brand Marketing to deliver effective sales generating promotions, merchandising executions, brand activations and store opening programs which are aligned with the Brand Key. The position further ensures compliance to all established marketing standards and policies at the Regional level.
The Trade Marketing Manager is responsible for planning and formulating, organizing, effectively implementing and controlling trade marketing programs at the Regional level and ensures that such programs contribute in generating and promoting sales opportunities in the region. Driving the alignment with Regional Operations Team and with Mang Inasal Brand Marketing to deliver effective sales generating promotions, merchandising executions, brand activations and store opening programs which are aligned with the Brand Key. The position further ensures compliance to all established marketing standards and policies at the Regional level.
- Sales
- Sales Growth
- Products Sales Growth
- Systemwide / Regionwide Promotions Management
- Merchandising Management
- Merchandising (in-store)
- Store Visibility
- Brand Awareness
- Store Openings & Activations
- New Store Opening Marketing Programs
- Renovated Store Opening Marketing Programs
- RBU Brand Activations
- Marketing Financials
- Ads & Promo Budget Management
- Opex Budget Management
- Promo Return of Investment (ROI)
- People Management & Development
- Coaching & Training
- People Growth
- Values adherence of direct reports
- Must be a graduate of Business Administration, Marketing or any related field.
- At least 5 years of experience in trade marketing preferably in a multinational consumer goods company or QSR.
- Willing to be assigned in Ortigas, Pasig (hybrid set-up with occasional field work)
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