Strategic Planner
Shopee
Date: 2 weeks ago
City: Manila
Contract type: Full time
About The Team
The strategic planner will develop business strategies and lead the implementation of campaigns/projects based on Mall KPI. This role will also be the gatekeeper of Shopee Mall, critical in maintaining the integrity, reputation, and trustworthiness of the Shopee Mall.
Job Description
The strategic planner will develop business strategies and lead the implementation of campaigns/projects based on Mall KPI. This role will also be the gatekeeper of Shopee Mall, critical in maintaining the integrity, reputation, and trustworthiness of the Shopee Mall.
Job Description
- Create business strategies and campaign plans for initiatives such as customer retention and growth-focused campaigns.
- Lead the execution of key campaigns, collaborating with internal stakeholders in developing and implementing campaign plans.
- Monitor campaign performance using key performance indicators (KPIs) and use the data to refine and optimize future campaigns.
- Stay informed on industry trends, competitor actions, and market changes to adjust strategies and maintain a competitive edge.
- Analyze data and conduct market research to understand the target audience, ensuring campaigns resonate with potential customers.
- Serve as the gatekeeper of Shopee Mall, ensuring all sellers are selling 100% authentic products. Responsible for verifying seller authenticity, monitoring compliance, enforcing platform policies, and collaborating with internal teams to maintain trust and product integrity.
- Oversee the onboarding and offboarding processes for Shopee Mall shops, ensuring a seamless experience for new sellers and proper management of the exit process for those leaving the platform.
- Bachelor’s degree in communication, marketing or business management or related field
- Minimum of 3-5 years of experience in marketing, specializing in growth marketing, brand management, and/or project management. E-commerce experience is a plus but not required.
- Proven success in developing and executing impactful marketing campaigns.
- Strong analytical skills with the ability to interpret data and provide insights to drive strategic decisions.
- Capable of thriving in a fast-paced, dynamic environment while effectively managing multiple priorities.
- Skilled at working under tight deadlines and handling multiple projects simultaneously.
- In-depth understanding of brand management, digital marketing, and traditional media strategies.
- Proficient in Google Workspace tools.
- Excellent communication skills with the ability to interact effectively in a diverse, multicultural environment.
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