Strategic Marketing Professional

DUTIES AND RESPONSIBILITIES:

Ensure that the company’s established Marketing Framework is adhered to.

Manage all day-to-day activities for SunFish and GreatDay HR’s social media accounts

Grow and expand company social media presence into new social media platforms and

increase presence on existing platforms (i.e., Facebook, Instagram, LinkedIn, YouTube, etc.)

Strategize effective and all-encompassing marketing and social media campaigns, including

but not limited to budget planning, content ideation/creation, graphic design, and

managing implementation schedules

Develop and deliver social media optimization (SMO) and run relevant and targeted paid

social media ads

Stay updated with the latest social media trends and best practices in our industry

Provide comprehensive analytics, data presentation, resource management reports, etc.

Research and monitor activity of company competitors

Manage the overall Search Engine Optimization (SEO) of the SunFish and GreatDay HR

websites and tracking their progress over time.

Come up with monthly articles/blogs to be published in all websites and ensure that

keywords are used properly to contribute to overall SEO growth.

Closely work with the Web Developer to ensure that the website is updated and compatible

in all platforms.

Demonstrate the ability to engage and coordinate with partner external agencies when

called for (e.g. PR, Marketing, Advertising, Events, etc.) and make sure that deliverables are

met.

Manage the company’s Email Marketing campaign initiative including but not limited to

managing the MailChimp account, building/updating contact database, coming up with

relevant newsletter content, and tracking overall effectiveness.

Ensure proper management and tracking of leads gathered through different channels

such as social media, website, and emails by making sure that thes are shared and

coordinated with the Sales team and keep up to date with their conversion rates.

Support the teams from Recruitment, Implementation, Support, Sales, etc. by working on

relevant materials such as documents, FAQs, visual guides, presentation decks,

walkthrough video tutorials, and the like.

Ensure that a reputable corporate branding is maintained at all times by constantly

updating corporate materials such as company profiles and the like.

COMPETENCIES:

Relationship Building -- Builds constructive working relationships characterized by a high

level of acceptance, cooperation, and mutual respect.

Problem Solving -- The ability to detect problems, recognize important information, and link

various data; to trace potential causes and look for relevant details.

Quality Orientation. -- Setting high quality standards and striving for continuous

improvement and quality assurance.

Teamwork -- Implies the intention to work cooperatively with others, to be a part of team,

and to work together, as opposed to working separately or competitively.

Communication -- Effectively transfers thoughts and expresses ideas orally or verbally in

individually or group situations. Communicates effectively with others by considering their

points of view in order to respond appropriately.

Organizational Awareness -- Ability to understand and learn the power relationships in one’s

own organization or in other organizations. This includes the ability to identify the real

decision makers; individuals who can influence them; to predict how new events or

situations will affect individuals and groups within the Company.

Knowledge of the human resources functions and Human Resources Information System

(HRIS)

Role Flexibility -- demonstrate the ability to wear multiple marketing hats within the

organization in order to contribute to overall growth.

EDUCATION AND EXPERIENCE:

Candidate must possess at least Bachelor’s/College Degree in Business Administration or

Management, Marketing or equivalent.

2-4 years of working experience in the releated field.

Experience in managing corporate social media accounts

Advanced skills in Microsoft Office and platforms such as Facebook, LinkedIn, Instagram,

Twitter, YouTube, MailChimp, WordPress, Google Analytics, SEO/SEM, Google AdWords,

Business Ads, Web Hosting, C Panel, Googe Ads, Adobe Photoshop, Video Editing, etc