Specialist, Digital Marketing, CoA PH

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience
  
  

About The Role

In this role, you will be a core member of a small but effective integrated marketing team that will help Harman manage and grow JBL’s social media and online presence and enhance e-commerce strategies and digital marketing initiatives in the Philippines.

What You Will Do

Social Media Management

• Manage and grow the brand’s presence across key platforms (e.g., TikTok, Instagram, Facebook, X) by increasing followers, reach, engagement, video views etc.
• Develop and implement social media campaigns and content strategy (particularly reels or short form video content) to drive brand awareness and audience engagement.
• Lead the content initiatives by briefing and collaborating with internal visual designer and creative/media agencies to execute platform-specific strategies.
• Localize and adapt campaign assets provided by the Regional APAC Office.
• Report on social media performance with actionable insights.
  
  

E-Commerce & Other Digital Marketing Initiatives

• Develop and implement digital strategies and go-to-market (GTM) plans that support product launches, campaigns, and overall business objectives.
• Collaborate with distributors, e-commerce platforms, and agencies to develop innovative tactics that enhance e-commerce presence, ensure brand consistency across platforms, and maximize online sales growth
• Manage paid social ad campaigns in collaboration with agencies to maximize reach and ROI.
• Identify and evaluate digital marketing opportunities beyond social media — such as search, display, CRM, and partnerships — to expand the brand’s online presence.
• Provide regular reporting on campaign performance, digital KPIs, and ROI.
  
  

What You Need To Be Successful

• Minimum of 1 year of experience in Digital Marketing, Social Media Management or E-Commerce
• Proficient in Microsoft Excel (reporting, data analysis) and other Microsoft Office applications.
  
  

Bonus Points if You Have

• Bachelor’s Degree in Marketing, Business or related field
  
  

What Is Nice To Have

• Prior experience in Consumer Electronics or FMCG industries.
• Knowledge of retail operations or digital marketing will be advantageous
• Ability to analyse customer data.
• Basic proficiency in design/video editing tools
• Familiarity with SEO, SEM, platform ads (Meta, TikTok, Google), e-commerce tools, and other digital marketing channels (CRM, affiliate, display, partnerships).
  
  

What Makes You Eligible

• Be willing to travel
• Any offer of employment is conditioned upon the successful completion of background reference checks.
  
  

What We Offer

• HARMAN is an innovative technology leader that is rapidly on the move. We empower our global teams to do their best as they take on the big challenges that make life better.
• As a part of HARMAN, you can expect to be valued for exactly who you are, for every day to be different, and to be part of a global organization full of fun, unique and talented people.