Social Media Strategist
Shopee
Date: 1 day ago
City: Manila
Contract type: Full time
Job Description
- Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and views across social media channels
- Create and implement social media campaigns across various platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) to align with business goals
- Provide insights and recommendations based on data analysis to optimize future strategies and maximize ROI
- Collaborate with the content team to create compelling and shareable content for social media channels
- Implement strategies to grow and diversify the online community
- Plan, execute, and optimize paid social media advertising campaigns
- Monitor ad performance, adjust budgets, and target audience segments for maximum effectiveness
- Stay informed about industry trends, competitor activities, and emerging social media platforms to keep our strategies ahead of the curve
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Strong understanding of analytics tools (e.g., Facebook Insights) and the ability to translate data into actionable insights
- Proven experience with 3-5 years in social media marketing and strategy; ideally with agency background
- Demonstrated success in creating and implementing effective social media campaigns
- Proficiency in social media management tools (e.g., Emplifi, Talkwalker, Facebook Ads Manager) and Google Workspace for data analysis and reporting
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