Social Media Strategist

Shopee


Date: 2 weeks ago
City: Manila
Contract type: Full time
Job Description

  • Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and views across social media channels
  • Create and implement social media campaigns across various platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) to align with business goals
  • Provide insights and recommendations based on data analysis to optimize future strategies and maximize ROI
  • Collaborate with the content team to create compelling and shareable content for social media channels
  • Implement strategies to grow and diversify the online community
  • Plan, execute, and optimize paid social media advertising campaigns
  • Monitor ad performance, adjust budgets, and target audience segments for maximum effectiveness
  • Stay informed about industry trends, competitor activities, and emerging social media platforms to keep our strategies ahead of the curve

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Strong understanding of analytics tools (e.g., Facebook Insights) and the ability to translate data into actionable insights
  • Proven experience with 3-5 years in social media marketing and strategy; ideally with agency background
  • Demonstrated success in creating and implementing effective social media campaigns
  • Proficiency in social media management tools (e.g., Emplifi, Talkwalker, Facebook Ads Manager) and Google Workspace for data analysis and reporting

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