Social Media Services Specialist/ Market Research Specialist

Our Team in Nestlé Business Services is in charge of delivering world class business support to our colleagues and clients in Nestlé globally. We are committed to deliver with passion, reliability, innovation, discipline and excellence. Are you ready to join us?

A DAY IN THE LIFE …

• Monitoring of digital and social media channels, collecting, structuring, analyzing data, generating insights and giving actionable recommendations that contribute to the digital strategy of the Market, Brands and relevant functions.
• Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions, including but not limited to owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem and crisis listening.
• Gather business requirements and feedback, analyze them, and transform into actionable recommendation to ensure accurate and timely delivery of reports and ad-hoc requests.
• Perform independently ad-hoc analysis/ research as required by business to deliver clear, concise and actionable insights and findings to relevant stakeholders. Present findings to internal and external stakeholders.
• Social listening to identify potential reputational risks and giving timely report to help Market/Brands to help prevent issue escalation, provide support in issue management
• Maintain PowerBI reports by extracting, collecting, and consolidating the data to save it on repository location like SharePoint. Refresh the report on a periodic basis as aligned with Market. Contact POC if there is any issues and challenges on the reports.
• Keep track of trending conversations in our community and across our competitors to provide actionable insights to Partners that will improve messaging and content creation.
• Set alignment calls with Market Partners, Brand Teams and eBusiness Lead to present the report, insights, and recommendations.
• Work closely with Brand teams/Businesses/Functions on the day-to-day execution of analytics projects and initiatives to support them in meeting their performance objectives.
• Attend and facilitate alignment calls with Market Partners to monitor action items and ensure that all needed support are being addressed.
• Ensure all relevant data is processed, labelled/tagged, and structured accurately in corresponding digital and media analytics tool

ARE YOU A FIT?

• Bachelor’s degree in Communications and other related courses
• 6-12 months of experience working in Digital and Social Media
• Strong knowledge of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok)
• Knowledge in different digital metrics across social media platforms
• Specific hands-on experience with social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Analytics or similar)
• Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative.
• Proficient user of MS Word, PowerPoint and Excel
• Data visualization experience with Power BI or similar tools is a plus
• Strong data analysis and problem-solving skills.
• Background working with analytical tasks
• Proficiency in English language for both written and oral.
• Working with high-volume, multi-platform, complex tasks
• Exposure to working in a corporate and multi-cultural setting