Social Media Monitoring Analyst

Shopee


Date: 2 days ago
City: Manila
Contract type: Full time
Job Description

  • Develop and implement a robust social media listening strategy using advanced monitoring tools.
  • Track brand mentions, sentiment analysis, and key industry conversations across relevant platforms.
  • Identify emerging trends and potential opportunities for engagement.
  • Prepare insightful reports and presentations to inform social media strategy and campaigns.
  • Conduct in-depth sentiment check, social media presence analysis, including content strategy, engagement metrics, and audience demographics.
  • Develop and present competitive reports to stakeholders to inform strategic decision-making.
  • Stay up to date on the latest social media trends and best practices.
  • Collaborate cross-functionally with the Marketing team on social media initiatives.
  • Proactively identify and address potential social media risks and opportunities.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Strong understanding of social media monitoring tools (e.g., Talkwalkers, Sprinklr , Meltwater) and the ability to translate data into actionable insights
  • Proven experience with 3-5 years in social media monitoring specifically
  • Demonstrated success in creating and implementing effective brand health and monitoring reports
  • Proficiency in social media management tools (e.g., Emplifi, Talkwalker, Facebook Ads Manager) and Google Workspace for data analysis and reporting.

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