Social Media Marketing Specialist

Responsibilities:

• Develop and execute social media campaigns for various platforms, including Instagram, Facebook, Twitter, and others
• Create and share engaging daily content, including text, images, and videos that promote the company’s brand
• Ensure current social media strategy aligns with company goals and values
• Measure the success of social media campaigns using KPIs
• Stay on top of current social media trends and evaluate how the company can best participate
• Monitor client engagement and interact with clients on social media posts
• Moderate user-generated content for appropriateness
• Collaborate with other departments to ensure content is informative and appealing
• Creating and maintaining a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
• Compiling and uploading content, then tracking its performance across the many different Social Media networks, and the wider web (via forums, social bookmarking sites, etc.)
• Monitoring brand and product-related conversations to measure sentiment, watch for PR emergencies, identify important/relevant discussions, answer questions, etc.

Qualifications:

• BS in Communications, Marketing, Business, New Media or Public Relations
• Proven work experience as a Social Media Specialist, including experience with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others
• Knowledge of Search Engine Optimization and Google Analytics
• Experience with any social media management tools
• Strong creative mindset
• Superb organizational and multitasking skills
• Proficient with Microsoft Office and graphic design programs, such as Adobe Photoshop
• Excellent written communication and copywriting skills
• Knowledge of multiple online marketing channels
• Listening skills
• Interpersonal Communication skills
• Content Writing
• Ability to make judgment calls quickly
• Attention to detail