Social Media Function Head
Gavin Ventures Inc.
Date: 2 weeks ago
City: Taguig
Contract type: Full time
Job Purpose
Over-all in charge in developing, implementing and overseeing long-term digital marketing campaigns and short-term advertising techniques through digital platforms.
Job Requirements/Qualifications
Over-all in charge in developing, implementing and overseeing long-term digital marketing campaigns and short-term advertising techniques through digital platforms.
Job Requirements/Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Advertising, Communications or any related field.
- At least 5-8 years of work experience as Digital Marketing Manager or similar role.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent time and task management skills
- The ability to work in a dynamic, fast-paced environment, to deadlines
- A bright and pleasant disposition, with a good attitude and self-motivated
- Willingness and ability to work flexible hours as necessary
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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