Social Content Marketing Manager

As the Social Content Marketing Manager, you'll be the driving force behind White Cloaks digital presence and the creator of compelling technical content that reinforces our reputation as a 10x development company. Collaborating closely with the Brand Manager, Demand Generation Specialist, and SEO/Data Analyst, you'll craft narratives that resonate across diverse platforms ensuring our social media channels, blog, and marketing materials remain engaging, on-brand, and technically accurate.

Key Responsibilities

• Social Media Strategy & Management
• Develop and execute social media strategies (LinkedIn, Facebook, Twitter, etc.) aligned with the broader marketing goals.
• Create and schedule engaging posts, monitor audience interactions, and grow online communities.
  
• Technical Content Creation
• Write and edit in-depth articles, case studies, and whitepapers to showcase White Cloak’s expertise.
• Translate complex technical concepts into clear, accessible content for various audiences (potential clients, partners, developers).
  
• Content Planning & Coordination
• Maintain a content calendar for social media and long-form pieces, ensuring consistent publication timelines.
• Collaborate with internal teams (developers, designers, project managers) to gather information and insights for accurate, high-quality content.
  
• Community Engagement & Thought Leadership
• Foster discussions, respond to queries, and represent the brand’s voice in online forums, groups, and communities.
• Identify thought leadership opportunities (e.g., guest blogging, speaking engagements) to amplify White Cloak’s market presence.
  
• Performance Tracking & Optimization
• Analyze social and content performance metrics, making data-driven adjustments to improve reach, engagement, and conversion.
• Coordinate closely with the SEO & Data Analyst to align on keyword strategies, user behavior insights, and campaign reporting.
  
• Cross-Functional Support
• Partner with the Brand Manager to ensure consistent branding across social platforms and content.
• Assist the Demand Generation Specialist in creating collateral for events and lead-gen initiatives.
  
  
  

Qualifications & Skills

• Education: Bachelor’s degree in Communications, Marketing, Journalism, IT, or related field.
• Experience: 2+ years managing social media in a B2B or tech environment; technical writing experience a plus.
• Writing & Communication: Excellent writing skills, with an ability to simplify technical concepts and produce compelling narratives.
• Tech Aptitude: Familiarity with software development or IT environments; comfort with learning new technologies quickly.
• Social Media Platforms: Demonstrable success in increasing engagement and followers on LinkedIn, Facebook, Twitter, and others.
• Analytics: Basic knowledge of Google Analytics, social media analytics, and/or related tools for performance tracking.
• Project Management: Organized and able to manage multiple content projects simultaneously.
• Collaboration: Enjoys working in cross-functional teams, open to feedback, and adaptable to changing priorities.