SEO & Social Content Strategist
BEL USA LLC
Date: 12 hours ago
City: Pasig City
Contract type: Full time
Remote
Essential Functions
Content Development
Experience Required:
Content Development
- Create and maintain content aligned with seasonal trends, B2B purchase cycles, and audience needs.
- Draft, edit, and manage blog posts, trade show coverage, and other long-form content.
- Collaborate with the SEO team to ensure all content is optimized for search and brand voice.
- Track and analyze content performance with AI visibility tools to refine strategies and improve KPIs.
- Execute platform-specific strategies to build awareness and top-of-funnel demand.
- Generate backlinks, increase non-branded keyword visibility, and showcase products earlier in the buyer journey.
- Deliver consistent content (weekly Pinterest pins, biweekly short-form videos, monthly Reddit threads/AMAs).
- Embed social content into blog posts, FAQs, and PDPs to maximize cross-channel visibility.
- Monitor and optimize social performance through AI-powered reporting and insights.
- Partner with the SEO team to implement on-page and off-page strategies that increase organic traffic and rankings.
- Engage in online communities to build brand visibility and credibility.
- Use AI-driven tracking tools to identify new keyword opportunities, monitor competitors, and measure campaign effectiveness.
- Monitor brand reputation across review sites, forums, and social platforms.
- Develop initiatives to enhance Net Promoter Score (NPS) and highlight positive customer advocacy.
- Integrate reviews and customer feedback into SEO and content strategies.
- Proactively identify and address reputation risks with AI-powered sentiment analysis.
- Perform all other duties and or projects as assigned by a supervisor or manager.
Experience Required:
- Minimum 5 years of experience in SEO, content marketing, or social media strategy (B2B preferred).
- Strong understanding of search engine algorithms, keyword research, and content optimization best practices.
- Hands-on experience with Pinterest, TikTok, Reddit, and community-based marketing.
- Proficiency with AI-driven analytics and visibility tools.
- Excellent written and verbal communication skills with a knack for storytelling.
- Ability to balance creative content development with data-driven optimization.
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