Senior Strategist

The Senior Strategist is responsible for creating highly strategic marketing & communication plans that integrate data, creativity, and technology for brands across different categories. They must be able to co-lead with internal teams the development of quality output that will gain client confidence in the agency’s capabilities.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

1.) Prepare the groundwork needed to craft Storyteching Briefs and other Strategy services, inclusive of:

• Analyzing secondary findings from competitive scans, social scans, industry studies, desk research, and GWI (Global Web Index dashboard for social media and digital metrics)
• Preparing interview guide and doing actual interviews when necessary
• Running data from GWI
• Strategic Implementation
• Consumer Insighting, Research, Trends, and Journey Mapping
• Industry and Business Awareness

2.) Manage day-to-day coordination with BUs on project timings and project requirements.

KEY COMPETENCIES AND SKILLS

Possesses intermediate to expert knowledge in:

-Consumer Insight

-Channel and Ecosystem Planning and Strategy

-Data Collection Framework

-Brand and Communication Strategy

-Consumer Journey Mapping

-Business Results Analysis

-Consumer Research

-Social Media, eCommerce, and Customer Relationship Strategy

-Influencer Marketing

• Demonstrates critical thinking and creativity, avoiding templated thinking (can respond to situational questions)
• Exhibits a sense of project ownership (will ensure that the project runs smoothly and can take responsibility for consequences)
• Displays a collaborative and consultative spirit
• Demonstrates maturity, remaining undeterred by failure
• Possesses excellent project management and time management skills, with the ability to prioritize and meet deadlines
• Exhibits effective negotiation skills and resource management
• Has planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously
• Possesses excellent communication skills with experience in presenting thoughts, ideas, and data
• Is proficient in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships, remaining customer-centric
• Shows the ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together
• Is able to lead change and adapt to changing business needs, shifting priorities, and new technologies
• Is innovation-oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values
• Possesses an entrepreneurial spirit to drive results, take calculated risks, and seek out new ideas
• Has a reputation for trust and reliability with a strong track record of delivering results

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Advertising, Business, Communication or Marketing and/or other related courses
• At least 4-5 years of experience in Marketing/Advertising/Strategy role or a proven track record in a similar position, working with a team in a similar or adjacent industry.
• Experience in handling large multinational and local brands.
• Has training in Technical Use of tools (research, analytics, social listening, etc.)