Senior Marketing Officer for Pasig
Dempsey Resource Management
Date: 3 weeks ago
City: Mandaluyong City
Contract type: Full time
Job Summary
A Senior Marketing Officer (eCommerce) is responsible for overseeing the development, strategy, and performance of an online store's product offerings. This role involves a combination of product development, user experience (UX) design, marketing, data analysis, and business strategy.
Key Roles and Responsibilities
Define the vision and strategy for the product assortment on the online platform.
Work closely with supplier, design, engineering, and operations teams to deliver new product features or offerings.
Develop product roadmaps and timelines, aligning business goals with product outcomes.
Research consumer trends, market demands, and competitor offerings.
Use data insights to determine which products should be added or removed from the catalog.
Analyze user behavior, customer feedback, and product performance metrics.
Ensure a seamless and user-friendly shopping experience across all touchpoints.
Oversee the design and layout of product pages, ensuring they are visually appealing, informative, and optimized for conversions.
Collaborate with UX/UI designers to enhance the customer journey on the site.
Launch new products and monitor their performance post-launch.
Set pricing strategies based on market conditions, competition, and margins.
Analyze sales data and KPIs (Key Performance Indicators) to track product success.
Iterate on products and features based on performance data.
Use A/B testing and customer feedback to improve product presentation and performance.
Coordinate with supply chain and logistics teams to ensure product availability and timely delivery.
Work with inventory management to ensure stock levels align with demand.
Conduct effective marketing promotions.
Continuously test and optimize product pages, descriptions, and images to drive higher conversion rates.
Qualifications
Education, Licenses and Certificates:
Bachelor’s degree in Marketing, Business, Communications, or any related field.
Relevant Experience
At least three (3) to five (5) years’ work experience as Marketing Officer or similar role
Knowledge, Skills, Abilities
Strong data analysis skills to assess product performance and identify improvement areas.
Ability to interpret sales data, traffic, and other performance metrics.
Ability to manage multiple projects simultaneously while meeting deadlines.
Experience in leading cross-functional teams and managing the product development lifecycle.
Excellent communication skills to work with various teams and external partners.
Ability to present data and strategies clearly to stakeholders.
Familiarity with eCommerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce).
Understanding of digital marketing tools, SEO, and customer relationship management (CRM) systems.
A keen understanding of customer needs, behaviors, and preferences.
Ability to think from the customer's perspective to improve product offerings and experiences.
Basic knowledge of HTML, CSS, or JavaScript can be a plus for collaborating with development teams.
Understanding of backend processes related to eCommerce (inventory, order management, etc.).
A Senior Marketing Officer (eCommerce) is responsible for overseeing the development, strategy, and performance of an online store's product offerings. This role involves a combination of product development, user experience (UX) design, marketing, data analysis, and business strategy.
Key Roles and Responsibilities
Define the vision and strategy for the product assortment on the online platform.
Work closely with supplier, design, engineering, and operations teams to deliver new product features or offerings.
Develop product roadmaps and timelines, aligning business goals with product outcomes.
Research consumer trends, market demands, and competitor offerings.
Use data insights to determine which products should be added or removed from the catalog.
Analyze user behavior, customer feedback, and product performance metrics.
Ensure a seamless and user-friendly shopping experience across all touchpoints.
Oversee the design and layout of product pages, ensuring they are visually appealing, informative, and optimized for conversions.
Collaborate with UX/UI designers to enhance the customer journey on the site.
Launch new products and monitor their performance post-launch.
Set pricing strategies based on market conditions, competition, and margins.
Analyze sales data and KPIs (Key Performance Indicators) to track product success.
Iterate on products and features based on performance data.
Use A/B testing and customer feedback to improve product presentation and performance.
Coordinate with supply chain and logistics teams to ensure product availability and timely delivery.
Work with inventory management to ensure stock levels align with demand.
Conduct effective marketing promotions.
Continuously test and optimize product pages, descriptions, and images to drive higher conversion rates.
Qualifications
Education, Licenses and Certificates:
Bachelor’s degree in Marketing, Business, Communications, or any related field.
Relevant Experience
At least three (3) to five (5) years’ work experience as Marketing Officer or similar role
Knowledge, Skills, Abilities
Strong data analysis skills to assess product performance and identify improvement areas.
Ability to interpret sales data, traffic, and other performance metrics.
Ability to manage multiple projects simultaneously while meeting deadlines.
Experience in leading cross-functional teams and managing the product development lifecycle.
Excellent communication skills to work with various teams and external partners.
Ability to present data and strategies clearly to stakeholders.
Familiarity with eCommerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce).
Understanding of digital marketing tools, SEO, and customer relationship management (CRM) systems.
A keen understanding of customer needs, behaviors, and preferences.
Ability to think from the customer's perspective to improve product offerings and experiences.
Basic knowledge of HTML, CSS, or JavaScript can be a plus for collaborating with development teams.
Understanding of backend processes related to eCommerce (inventory, order management, etc.).
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Online Payment Service - Finance account - CSR
Sapient Global Services,
Mandaluyong City
10 hours ago
Easy and Fast One-day Hiring Process! Earn up to 25k monthly plus more benefits! We are looking for a Credit and Collection Agent in our Metro Manila Sites! This is for urgent hiring, don’t miss this opportunity and Apply Now!Responsibilities Manage financial transactions and handle inquiries with accuracy and efficiency. Provide financial advice and guidance based on client needs. Resolve...
HR Manager
Genfinity,
Mandaluyong City
4 days ago
Who We AreWe’re a group of talented, driven professionals who strive every day to improve the lives of our clients, our providers and the ultimate stakeholders – the injured workers. We offer an exciting workplace environment plus competitive salaries and benefits. What makes us stand out? It’s the people, the culture we foster and the opportunity to learn and to...
DCS Technical Support Engineer
Emerson,
Mandaluyong City
5 days ago
Job DescriptionJob Summary:If you are a professional looking for an opportunity to work with the global Emerson Systems and Software organization, this is a stimulating opportunity for you! We are looking for hardworking individuals with a keen curiosity about learning new technologies and who are driven to apply their knowledge to tackle the toughest problems and deliver optimum results. The...
