Senior Marketing Manager - Demand Generation and Capture

Discover your 100% YOU with MicroSourcing!

Position: Senior Marketing Manager - Demand Generation and Capture

Location: Eastwood, Quezon City

Work setup & shift: Hybrid and Day shift schedule

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
  
  

Responsible For

As the Senior Marketing Manager, Demand Generation and Capture, you will play a pivotal strategic role in driving revenue growth by leading high-impact B2B marketing initiatives that target prospects and clients.

This position requires a forward-thinking leader who can navigate complex market dynamics, align cross-functional teams, and overcome the challenges of competitive landscapes and rapidly evolving customer needs.

Success in this role will come from your ability to shape data-driven, innovative strategies while leading a talented team, optimising multi-channel campaigns, and fostering strong stakeholder relationships to deliver measurable business results.

You will be leading a team that focuses on the development, execution, and optimisation of demand generation and customer acquisition strategies to drive business growth and pipeline development.

Main Activities And Responsibilities

• Design and implement comprehensive demand generation and capture strategies targeting B2B enterprise customers.
• Develop and manage multi-channel marketing campaigns (digital, SEM, email, engagements, content, ABM).
• Lead and mentor a small team of marketing specialists, fostering their development and ensuring the successful execution of demand generation initiatives.
• Build and maintain strong relationships with internal stakeholders, including sales, product, and executive teams, to align marketing strategies with business objectives and ensure seamless collaboration.
• Collaborate with sales teams to align marketing efforts with growth objectives, ensuring seamless lead hand-off.
• Analyse campaign performance and optimise strategies based on data-driven insights.
• Manage the marketing automation and CRM platforms, ensuring efficient lead capture, nurturing, and scoring processes.
• Oversee content creation efforts for demand generation, including success stories and engagements.
• Identify and experiment with new channels or tactics to increase demand generation.
• Manage budget allocation and ROI tracking for all demand generation programs.
  
  

Core Competencies

• Strong leadership and project management skills to coordinate cross-functional teams. Ability to effectively lead and coordinate cross-functional teams, ensuring timely execution and alignment of marketing initiatives with strategic business goals.
• Expertise in demand generation and B2B marketing strategies. Possesses in-depth knowledge and hands-on experience in creating and executing successful demand generation campaigns tailored to B2B audiences.
• Analytical mindset with the ability to interpret data and optimise marketing campaigns.
• Proficiency in marketing automation platforms (e.g., HubSpot, 6Sense) and CRM systems.
• Ability to align marketing and sales goals, driving collaboration between teams.
• Creative problem-solving skills with a strong focus on customer experience.
• High attention to detail and quality control in campaign execution.
• Agile and adaptable to changing market conditions and technologies.
  
  

Key Skills And Capabilities

• Proven experience in B2B demand generation and capture, especially in technology or outsourcing sectors.
• Expertise in digital marketing tactics, including SEO, SEM, email marketing, and ABM.
• Strong knowledge of lead nurturing, scoring, and marketing funnel management.
• Experience with data analytics tools (Google Analytics, Power BI) and campaign performance metrics.
• Exceptional content development and storytelling skills to engage target audiences.
• Ability to manage budgets and optimise marketing spend for maximum ROI.
• Strong communication skills for presenting strategies and results to senior leadership.
• Knowledge of customer journey mapping and conversion rate optimisation techniques.
  
  

Qualifications And Typical Experience

• Relevant tertiary qualifications in marketing, data, business, or a related field (Master's preferred).
• 10-15 years of experience in demand generation, preferably within B2B technology or services sectors.
• Proven track record of driving revenue growth through demand generation campaigns.
• Proven experience managing and developing small teams, with a focus on performance, professional growth, and collaborative success.
• Demonstrated ability to effectively engage and align with cross-functional stakeholders to drive cohesive marketing strategies and achieve business goals.
• Experience with marketing automation tools like HubSpot, Marketo, or Pardot.
• Previous experience in the technology or business process outsourcing industry is a plus.
• Strong project management and organisational skills.
• Understanding of sales pipelines and revenue forecasting.
• Experience working in fast-paced, high-growth companies or industries.
  
  

Other Position Requirements

• Ability to work independently and take ownership of demand generation goals.
• Strong attention to detail and ability to work under tight deadlines.
• High level of adaptability to manage change and work in a fast-paced environment.
• Ability to travel for industry events, customer meetings, and internal team collaborations.
  
  

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

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