Senior Manager, Marketing Operations

Group Company: 2X Philippines

Designation: Senior Manager, Marketing Operations

Office Location:

Position description: We are seeking an experienced and knowledgeable Senior Marketing Operations Manager to join our dynamic, fast-growing, B2B marketing-as-a-service organization. This position requires a deep understanding of the intricacies of maintaining, optimizing, and integrating B2B marketing tech (MarTech) stacks, including Hubspot and 6sense. The ideal candidate will have a deep understanding of data and analytics, and be particularly adept at measuring and improving the effectiveness of marketing campaigns and programs, with an emphasis on Lead to Revenue management.

Primary Responsibilities

• Develop and execute strategic and operational initiatives to drive and scale MarTech and MOps solutions for a hypergrowth company.
• Plan and oversee scalable Lead to Opportunity processes, transforming how the marketing team captures, scores, qualifies, converts, and prioritizes leads.
• Maintain and optimize the functionality and performance of the company’s MarTech stack.
• Identify sources of leads leakage and build a roadmap to improve the conversion rate of marketing leads.
• Actively analyze, report, and optimize the health of marketing contribution to pipeline and related metrics, continuously providing actionable insights and recommendations to improve performance.
• Analyze and review marketing data to identify opportunities and challenges for strategic decision making.
• Orchestrate data pipeline to allow cross channel analysis and provide a holistic view of customer interactions and marketing impact.
• Create and maintain executive level marketing performance dashboards, reports, and visualization tools.
• Collaborate cross functionally with Campaign and Creative to create and manage quarterly plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed.
• Mentor and provide guidance to junior team members, sharing expertise and best practices in marketing operations.