Senior Director, Frontline Marketing– Philippines

We are looking for a marketing leader that has a strong passion for building relationships across all levels of seniority and cultures, can make things happen and will be proud to be a representative of our brands.

Our vision is to deliver loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Frontline Marketing, Senior Director, you’ll work to drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and IMX platforms in partnership with Frontline Commercial and Franchise Leadership.

Philippines is one of the main volume contributors for the ASEAN & South Pacific Operating Unit and we expect to maintain this leadership in the future. We are looking for a leader that has a strong passion for building relationships across all levels of seniority and cultures, can make things happen and will be proud to be a representative of our brands.

As the Senior Director, Frontline Marketing for Philippines you will:

• Provide strategic and executional / region specific input to regional category teams on region-and Market-level portfolio strategy, regional/local brand development, brand plans (activities, calendars, execution of allocated budgets) and local innovation opportunities.
• Lead bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans in partnership with Frontline Commercial team and Franchise Leadership.
• Lead the liaison with regional category teams on behalf of your market, providing input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
• Oversee a team of employees and contingent workers, carrying out duties through your team (including situational coaching and talent development) and individually; and interact regularly with broader marketing team.
• Play part in the regional Leadership Team and the Frontline Marketing function.
• Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities.
• Oversee localization and real-time amplification of integrated marketing experience platforms within the region
• Oversee transcreation of all marketing assets and program amplification at the local level, including POS activations & promos, KOL management and digital, retail and experiential marketing including events (leveraging mkt assets), in coordination with bottlers ensuring the right implementation of projects.
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
  
  

Experience

Qualifications & Requirements

• Significant marketing and leadership experience (10+ years), preferably including Philippines or Asia -based experience with marketing activation, ideally digital savvy which as the heart of our marketing transformation
• Business, commercial, and financial acumen
• Experience working with external partners including bottlers and customers is preferred
• Experience working in cross-functional and cross-geographical teams, the ideal candidate has experience in channel management (esp. traditional trade) and brand marketing.
  
  

Work Focus

• Ability to provide nuanced region-specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader regional / global strategy, as necessary.
• Ability to develop relationships with partners across countries and ensure alignment and buy-in on mkt agenda.
• Ability to lead negotiations and alignment with senior and key stakeholders.
• Ability to coordinate full details (calendars, resources, metrics) of local activation.
• Ability to identify needs for platform localization or customization and local engagement opportunities as necessary.
  
  

Communication Focus

• Role will interact frequently with Front-Line Marketing Lead, Franchise leadership teams, C&CL team, Bottlers, and external parties (activation agencies, media)
• Role will also require regular communication with OU Marketing Lead, OU Category Leads, OU IMX team and other Front-Line Marketing Directors
  
  

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.