Senior Digital Marketing Specialist

ITVT Philippines


Date: 1 week ago
City: Quezon City
Contract type: Full time
Area Of Responsibility

Digital Marketing Strategy and Execution

  • Lead SEO initiatives to improve website rankings, traffic, and lead generation.
  • Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads and LinkedIn.
  • Develop and oversee content marketing strategies to align with business objectives.
  • Manage and execute social media strategies, ensuring consistent brand presence and engagement.
  • Plan, execute, and optimize email marketing campaigns, automation workflows, and lead nurturing campaign, ensuring alignment with lead generation goals.

Lead Management and Reporting

  • Oversee lead tracking and reporting in CRM systems (e.g., Microsoft Dynamics 365).
  • Align with sales teams to optimize lead scoring, qualification, and pipeline performance.
  • Generate and analyze lead management reports, offering actionable insights to improve conversions.

Analytics and Optimization

  • Monitor and report on KPIs across SEO, paid campaigns, email, and social media.
  • Use data insights to refine strategies and enhance campaign performance.
  • Present regular updates to leadership on successes, challenges, and recommendations.

Leadership and Collaboration

  • Support the Marketing Team Lead in overseeing team operations and decision-making.
  • Mentor junior team members to foster growth and skill development.
  • Coordinate cross-functional marketing efforts to ensure alignment with company goals.

Minimum Qualifications

Education

  • Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

Work Experience

  • At least 5–7 years of experience in digital marketing, with proven expertise in SEO, paid advertising, social media, and email marketing.
  • Strong experience in developing and executing content marketing strategies.
  • Hands-on experience with tools such as Google Ads, LinkedIn Campaign Manager, Google Analytics, Microsoft Dynamics 365 Marketing (Customer Insights – Journeys), HubSpot, or similar platforms.
  • Has leadership experience of at least 2 years, handling junior team members to foster growth, skill development, and team operations.

Soft Skills

  • Solid organization and time management skills with excellent ability to manage multiple tasks equally, whilst meeting deadlines in a fast-paced environment.
  • Has a good sense of initiative and is able to work well with a team.
  • Someone who champions open communication and objective feedback communication.
  • Has a strong attention to detail.

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