Senior Brand Equity Associate

Overview:

Champion marketing campaigns across a diverse range of banking products, including credit cards, loads, savings etc., This role involves strategic planning, execution, cross-functional collaboration and performance analysis to optimize customer acquisition and retention. The role will also be managing creative and production agencies, internal or external, including relationship management with endorsers and/or influencers.

What you will be doing:

• Ensure that all marketing campaigns align with the company’s brand guidelines.
• Oversee end-to-end management of marketing campaigns across various channels, including social media, paid media (both digital and traditional), and owned assets.
• Collaborate with internal stakeholders, external partners, and vendors to plan and execute successful marketing campaigns.
• Monitor and report on the performance of campaigns.
• Manage creative and production agencies to ensure timely and effective delivery of marketing materials, including contract and payment processing

What you need to succeed:

• Brand management and development
• Project management
• Relationship management
• Marketing campaign management and execution
• Product and brand positioning methods
• Budgeting

What we are looking for:

• Bachelor's degree in marketing, communications or a related field
• At least two (2) years experience in brand equity and campaign management, preferably within a creative agency or a similar fast-paced environment
• Strong understanding of the fintech and/or credit card industry, market trends, competitive activity and marketing best practices
• Knowledge in marketing principles, target audience behavior
• Knowledge in marketing regulations and compliance
• Exceptional negotiation, creative thinking and problem-solving skills, with the ability to manage multiple projects simultaneously and meet tight deadlines