Senior Brand Assistant

As a Senior Brand Assistant, you will be responsible for the development, execution, and evaluation of marketing activities for assigned potential brands.

Your responsibilities include:

• Development of marketing plans for assigned product lines/ brands.
• Providing inputs in the creation of the marketing/demand forecast for assigned product lines/ brands.
• Execution of marketing plans including existing product portfolio, test markets, and new SKU launch plans for assigned product lines/ brands.
• Gathering relevant data on performance of assigned product lines/ brands and performing analysis.
• Conducting fieldwork to evaluate programs and market conditions and gather relevant consumer and shopper insights as input into marketing strategies/ brand plans.
• Performing benchmarking to gather competitor activities and presenting findings to immediate superiors.
• Execution of assigned special projects and coordination with cross-functional team members to monitor and evaluate completion of project deliverables in terms of scope, quality, cost, etc.
• Providing ideas/insights as deemed relevant in the development of new products related to the assigned minor product lines/ brands.

Job Qualifications:

• Graduate of Marketing or any related course
• With at least 2 years work experience in FMCG or related industry
• Proficient in Brand Equity, Brand Activation, Consumer Insight, Data Analysis and Management, Project Management
• Able to do Brand Strategy Development & Planning, Integrated Marketing Communications, Shopper Insight, Financial Awareness & Brand Profitability, New Product Development, Forecasting, Digital Marketing, Category and Channel Planning
• With working knowledge in Distributor Management, Key Account Management
• Willing to be assigned in Ortigas, Pasig City