Salesforce Marketing Cloud Developer

RESPONSIBILITIES

• Develop HTML email templates across multiple browsers, platforms, and devices, in collaboration with design and marketing teams.
• Development customer journeys with multichannel (e.g.: Email, SMS & Mobile Push) based on business requirements, for both transactional & commercial needs.
• Maintain data structure and synchronization between Marketing Cloud and Salesforce Core Cloud.
• Construct SQL queries (based on MS SQL Server standard) and filtering rules to perform segmentation based on business requirements.
• Development of automated administrative process & queries in Marketing Cloud for data management.
• Develop API/REST solutions and SFMC Custom Activities for integrations with external systems.
• Assist business users to establish A/B testing for digital communications with Journey Builder.
• Prepare test scripts for unit tests and UAT for quality assurance.
• Create reports in Marketing Cloud and Salesforce CRM to support status monitoring and marketing performance evaluation from marketing campaigns.
• Work closely with the Salesforce/Web/Mobile Developers for solutions design like customization Salesforce objects and multichannel communication establishment.
• Keep up to date with latest trends and best practices in marketing automation technology.

KEY SELECTION CRITERIA

• Bachelor’s degree in computer science or related field preferred.
• 2+ years of hands-on experience in Salesforce Marketing Cloud development and administration. (preferred)
• Holder of Salesforce Marketing Cloud Certifications (Administrator, Email Specialist or Consultant) is a plus
• Strong knowledge of Agile/Scrum and related methodologies (preferred)
• Great communication skills with an enthusiastic personality (essential)
• Proficient in HTML, CSS, Javascript (client and server side), GTL, SQL (essential)
• Knowledge of AMPScript is a plus
• Experience of composing functional specifications documentation is a plus
• Detail-oriented and self-starter with strong written, interpersonal & presentation skills
• Understanding of standard reporting tools including standard salesforce.com reporting functionality (preferred)
• Analytical in nature with the ability to place user first
• Solid time management skills and attention n to detail
• Flexibility to travel to overseas offices to support projects if required

Location: Office-based role

Key Responsibilities:

• Configure and customize Salesforce platform based on business requirements.
• Maintain and enhance data integrity within the Salesforce system.
• Collaborate with stakeholders to gather and analyze requirements for system enhancements.
• Develop and maintain reports and dashboards to provide insights to the team.
• Manage user access, security settings, and profiles within Salesforce.
• Provide technical support and training to end users.
• Stay updated on Salesforce updates, releases, and best practices.
• Assist in the integration of third-party applications with Salesforce.

Qualifications:

• Bachelor's degree in computer science, IT, or related field
• Salesforce Administrator certification is required.
• Strong understanding of Salesforce platform capabilities and limitations
• Proficient in Salesforce configuration, customization, and data management
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Experience in project management and implementation of Salesforce solutions.

Other Requirements:

• Ability to work in an office environment.
• Strong problem-solving skills
• Detail-oriented with a focus on quality and accuracy.
• Ability to prioritize tasks and manage time effectively.
• Willingness to learn and adapt to new technologies and tools.