Sales Executive

Job Summary

In accordance with the policies, procedure and standards of Chroma Hospitality, Inc. and Crimson Resort & Spa, Mactan, under the general guidance and supervision of the Director of Sales and within the limits of established hotel policies and procedures, manages special accounts and executes administrative tasks assigned in Sales Department. This position is responsible for representing and promoting the hotel by maintaining constant contact with the market and the customer base of his/her responsibility through customer relationship management.

1. Manage time and accounts with maximum efficiency

• Ensure high penetration of the qualified prospects in the segment and/ or territory managed.
• Assist to plan and execute the Plan together with the Director of Sales on an annual basis.
• Assist to create and initiate packages and promotions to stimulate business leads.
• Provide Director of Sales on strategic action plans to maintain and/ or to increase market share in a competitive environment e.g. pricing strategy, packaging, target markets, sales blitz, etc.
• Build and maintain good rapport with existing accounts through regular sales visits or in-house entertainment, telemarketing, other sales activities.
• Reinforce Crimson Resort & Spa values and mission statement.
• Develop and implement discipline by prescribed instructions in covering territories and accounts.
• Execute a market segment plan that encompasses objectives, strategies, tactics and control.
• Determine allocation of selling time to accounts, products and customers.
• Effectively develop the business by continually replenishing source of prospective clients (sourcing of new accounts).
• Target specific business offer and achieve effective rate of conversion to Crimson Resort & Spa patronage.
• Manage time effectively with proper planning and self-discipline.
• Establish an alphabetical accounts filing system for all negotiations taking place with the clients.
• Update promptly the systems account profile of management of accounts and ensure information is extracted from clients in order to set a clear strategy account management.
  
  
  

2. Assess sales opportunities within the market segments

• Develop a system to pre-quality customers according to potential and classify the account according to priority (High, Medium, Low).
• Assess sales opportunities systematically through business leads.
• Develop and analyze factors in the external environment that may affect sales.
• Develop an understanding of the buying behavior of the market segments.
• To personally handle selected key corporate and travel accounts for rooms business with proper follow-ups to secure the business.
• Monitor effectiveness of telemarketing activity and ensure that a report is submitted to the Director of Sales for monitoring purposes.
• Compile market feedback and provide recommendations to counter offer problems/ issues raised.
• Creative contribution to product and sales production.
• During sales calls, carries out cross-selling
• Keep a high level of awareness and knowledge of ongoing sales & marketing programs.
  
  
  

3. Exercise consistent follow through on sales and marketing programs

• Contribute ideas and strategies for each product area.
• Conduct effective sales presentations to promote offers effectively.
• To chair regular sales briefing/ communication meetings to give and receive updates.
• Review monthly results with Director of Sales to take appropriate action plans to ensure that budgets are achieved.
• To plan and execute sales/ marketing activities deemed appropriate.
• Monitor and reports on market and competition within own market segment.
• Assists in coordinating the development of all promotional material.
  
  
  

4. Careful evaluation of customers as well as monitoring competition

• Obtain competitors information on activities and developments through sound market intelligence.
• Execute the system that is in place to obtain data and information from the marketplace.
• Offer recommendations on ways to counter rejection and develop new sales strategies.
• Retrieve business leads through existing clients, personal contacts or newspapers/business publications.
• Capitalize on business leads effectively.
  
  
  

5. Maintain effective administration system

• Develop a personal Planning System to maximize total productivity.
• Maintain a systematic, accurate and tidy filing system and keep them up-to-date.
• Maintain a working summary of business prospects and weekly plan call/ activity report.
• Consolidate and submit weekly sales reports of Cebu Sales Team timely and meet datelines.
• Responsible for data management of accounts in Amadeus such as update Company Profile.
  
  
  

QUALIFICATION

• Graduate of a Bachelor's Degree in Business Administration or Diploma in Hotel Management
• With at least 1 year of experience as a Sales Executive in an international-class hotel
• Strong communication and interpersonal skills
• Results-driven with a proven track record in meeting or exceeding sales targets
• Excellent negotiation, presentation, and client relationship management skills
• Proficient in Microsoft Office applications and hotel sales systems (e.g., Opera, Delphi, or similar CRM tools)
• Ability to work independently and collaboratively in a team environment
• Highly organized and detail-oriented
• Professional appearance and demeanor
• Willing to travel or work flexible hours as required by client appointments or events
• Willing to be assigned in Mactan, Cebu