RESEARCH ANALYST

Responsible for ensuring the proper implementation and analysis of consumer surveys

RESEARCH PROJECT MANAGEMENT

1. Formulates research plan (with the appropriate research design and sampling) for the assigned study.

2. Prepares the questionnaire appropriate to the objective of the study.

3. Discusses with Field Operations Group the fieldwork and data coding/encoding requirements of the study.

4. Coordinates with Field Operations Supervisor/Market Research Coordinator regarding preparation of field materials and actual data gathering; and with Data Quality Control Supervisor/Specialist regarding development of code frame and tabular specifications.

5. Briefs the Market Research Coordinators and field interviewers on the parameters of the study.

6. Monitors fieldwork and coding/encoding of all research projects assigned and ensures adherence of the Field Operations Group to the agreed project specifications.

RESEARCH ANALYSIS

7. Cleans and processes raw data and generates data tables with appropriate headers required in the analysis.

8. Writes reports that will sufficiently answer the client’s objectives and ensures timely submission of such.

9. Validates research findings with existing internal studies and related data from external sources (such as, but not limited to government websites, company websites, industry references, social media)

10. Monitors research direction and consumer trends of assigned categories/brands.

11. Monitors and analyzes competitor activities in all media (above-the-line/traditional, below-the-line, digital) in relation to the required analysis for reports / deliverables

OTHER RESPONSIBILITIES

12. Develops and maintains key contacts with trade outlets, government agencies, and people from industries of interest.

13. Compiles files / updates database of reports/research output.

14. Performs other related tasks that may be assigned from time to time.

• Graduate of Statistics, Communication Research, Math, Business Administration or any related course
• No related work experience required
• With basic skills in Designing and Executing Research Plans, Generating Insights and Data Modeling
• Amenable to work at Novaliches, Quezon City