Program Manager

Bank of the Philippine Islands (BPI)


Date: 1 day ago
City: Manila
Contract type: Full time
The position is primarily responsible for growing BPI Cards’ business through various e-commerce and essentials programs or initiatives to make BPI Credit Card the preferred payment card among existing and potential cardholders.

Responsiblities

  • Responsible for developing overall e-commerce usage strategies, programs, and campaigns that can generate incremental usage for BPI Cards business, grow market share, and profitability.
  • Requires in-depth understanding of how the credit card usage business and contribute to achieving the target goals.
  • Develops marketing strategies and identifies affluent usage programs and merchant partnerships that generates volume while addressing market needs.
  • Responsible for managing and building relationships to affluent and emerging affluent merchant partners in terms of overall merchant relationship and partnership, volume generation and profitability. This entails building relationships with key merchant decision markers i.e. owners, general managers, marketing director to negotiate and agree on a marketing partnerships which defines the overall growth of Affluent Usage.
  • Drives the completion, execution and implementation of usage marketing initiatives, programs, and campaigns to ensure billings growth of the Credit Card business and deliver maximum results.
  • Manages e-commerce usage performance and identify opportunity for improvements.
  • Organizes and manages the team to achieve optimum performance, including assignments of projects/programs, hiring of new and replacement officers/staff, promotions and job rotations to ensure delivery of target goals.
  • Discusses the development of needs of each team member and take appropriate actions to ensure subordinates are able to deliver their goal and campaign performance.
  • Collaborates closely with Data Science Business Analytics to develop strong MIS and Finance for financial/campaign projections and performance monitoring versus targets on a regular basis
  • Collaborates closely with other divisions/departments within the Unsecured Lending cards Group, Segments/Channels Group within the bank to plan, develop and implement the various planned marketing programs
  • Works closely with third-party payment processing partner to ensure onboarding of new merchants and relationship management of existing merchants
  • Delivers the annual targets based on identified strategies for the year
  • Manage strategic and tactical usage programs, ensure proper program tracking is in place to ensure that targets are achieved.
  • Drives analytics and provide insights on market trends and ensure that programs meet targets/goals.
  • Comes up with program profitability model and ensure that programs meet targets/goals.
  • Effectively manages resources, budget and personnel, by prioritizing initiatives and programs to deliver maximum results
  • Ensures compliance to regulations and business policies.

Qualifications

  • Graduate of marketing, finance, business, or communication degree
  • Credit Card knowledge on metrics such as customer base, billings, credit card loans, revolve rate, revenue. etc
  • Financial acumen on what levers to move for a successful campaign/program.
  • Knowledge in Marketing, Data Analytics, Campaign Performance Monitoring, Account Management, Project/Campaign Management, Financial Projections, Competitive Analysis, and Strategic Planning
  • With at least 6-8 years’ experience in managerial role
  • Experience in card usage and marketing is a plus

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