Product Marketing Strategy Senior Associate (AVP) - Search Engine Optimization

Job Description

Are you ready to make a significant impact in digital marketing? At Home Lending, we are committed to creating a best-in-class digital marketing approach that not only enhances customer experience but also helps individuals achieve their dream of homeownership. As part of our team, you'll be at the forefront of developing a robust mortgage education content library. This role offers a unique opportunity to immerse yourself in our digital acquisition goals and grow your career with us.

As an SEO Associate in the Home Lending Digital Marketing team, you will actively participate in our digital marketing efforts. You'll collaborate with cross-functional teams to execute marketing campaigns and develop SEO content that drives digital lead traffic. This role provides a fantastic opportunity to engage in strategy planning, content development, and performance analysis, all while contributing to our mission of helping customers achieve homeownership.

Job Responsibilities

• Develops and implements SEO strategies to enhance digital lead traffic.
• Collaborates with Marketing Strategy, Product, Risk, Regulatory, Legal, Editorial, and Digital Production teams.
• Creates and manages a mortgage education content library with written content, custom imagery, and infographics.
• Plans and executes content strategies, including topic selection and editorial development.
• Tracks and reports on content performance and goal achievement.
• Troubleshoots and resolves issues in marketing campaigns.
• Engages in strategy planning and performance analysis.
• Contributes to a positive customer experience through digital marketing efforts.
• Supports the Sales Team by generating digital lead traffic.
• Participates in cross-functional collaboration to execute marketing campaigns.
• Assists in the development of a best-in-class digital marketing approach.
  
  

Required Qualifications, Capabilities, And Skills

• Bachelor's degree in Marketing, Business, or related field.
• 2+ years of experience in digital marketing or SEO.
• Strong understanding of SEO strategies and content development.
• Excellent communication and collaboration skills.
• Ability to analyze performance data and generate insights.
• Proficiency in digital marketing tools and platforms.
• Strong problem-solving skills and attention to detail.
• Ability to work in a fast-paced, dynamic environment.
• Commitment to customer experience and satisfaction.
• Ability to manage multiple projects simultaneously.
• Strong organizational and time management skills.
  
  

Preferred Qualifications, Capabilities, And Skills

• Experience in the financial or home lending industry.
• Familiarity with content management systems.
• Knowledge of regulatory and compliance requirements in marketing.
• Experience with cross-functional team collaboration.
• Creative thinking and ability to generate innovative marketing ideas.
• Understanding of digital production processes.
• Passion for helping customers achieve homeownership.
  
  

Tenure

Internal Application Eligibility Requirements

Must meet minimum employment tenure requirement. Specific roles require longer tenure in current position to be eligible to apply. Unless established for specific positions by the line of business, the standard tenure requirement is 12 months.

Performance

Meets satisfactory performance standards as defined by the firm

By submitting an application and/or joining the interview, you affirm to meet the Internal Mobility Eligibility Requirements as stated in the Applying for Internal Positions Firmwide Standard. You are expected to provide true and accurate information to the Company during the recruitment and application process. Knowingly giving false or misleading information shall be subjected to the imposition of appropriate corrective action, following the firm’s HR Policies and Guidelines.

Inform your manager once scheduled for an interview. Include in your discussion if you have questions about eligibility or Line of Business specific guidelines.

Make sure your profile is updated in the new me@jpmc > Jobs. Attaching your updated resume is encouraged.

In partnership, Hiring Managers and Recruiters will review applications to determine which candidates best meet the required skills and experience specified in the job description. While not every application will result in an interview, applications will be acknowledged.

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

For many, owning a home is the ultimate dream and we’re here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.