Product Marketing Executive - Bakery

Do you have the appetite to Grow Your Magic?

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces, and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.

Founded in Belgium in 1919, Puratos is growing rapidly with over >10000 employees in 75 countries, with a consolidated turnover of over €3,1 billion in 2023. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities, is what makes working at Puratos so magical.

Position Overview

We are currently seeking a:

Product Marketing Executive-Bakery

(Taguig City,Philippines)

Reporting directly to Marketing Director, the successful candidate for this key function will be responsible to accelerate the growth of the Business Unit and achieve the budget turnover through establishing and executing a marketing strategy directly contributing to sales, brand recognition and great customer experiences.

Key Accountabilities

• Strategic planning
• Understands and recommends how to manage the product range and marketing activities for SBU Bakery.
• Able to interpret internal and external data and help develop SBU Bakery’s short-term strategy and positioning in line with headquarters’ strategy and local market opportunities.
• Manage the marketing mix of the SBU and build short-term product strategies analyzing consumers’ and customers’ needs, assuring the profitability of the product range.
• Contribute to creating an annual marketing plan focusing on the group strategic pillars.
• Support Customer Marketing of each channel to decline the strategy for each channel (industry, foodservice, retail, artisans & distributors)
• Market analysis
• Review market research and available databases to build consumer understanding on the categories.
• Propose and lead local data gathering through market research or similar.
• Gather competitors’ information on products, pricings etc
• Product management
• Manage the portfolio including continuous range optimization and SKU management.
• Manage the key actions and relationship between the country and the SBU team at headquarters.
• Develop, with Technical Advisors, finished goods concepts and support customer marketing to adapt to sales channels.
• Develop packaging for SKU produced locally.
• Customer support
• Collaborate with the customer marketing team and sales team to build relations with customers.
• Support our business development teams to promote solutions in a comprehensive way, relevant to each individual customer need.
• In collaboration with the customer marketing team, develop promotional strategies for different channels and customers.
• Communication
• Develop efficient communication tools to help position Puratos as per company strategy across all channels (Retail, industry, artisan)
  
  

Profile

• University bachelor’s degree in marketing or business related degree, a must have.
• Minimum of 2 to 3 years of related experience as a product/brand/marketing specialist.
• Experience in product management and strategy, preferably in the food industry.
  
  

Required Competencies

• Ability to navigate an environment that evolves day by day, ability to react and adapt fast to new business opportunities.
• “Go get it” attitude
• Ability to analyze and interpret sales numbers; report strengths & weaknesses by product/sales channel.
• Leadership skills: drive projects and align people within the teams.
• Project management: planning, prioritization, timing, budget.
• Good marketing knowledge (theoretical & practical): up to date with the latest developments in the field of marketing.
• Fluent in English and Tagalog (verbal and written)
• Excellent negotiator, ability to influence the team & organization to achieve project.
• Able to communicate in an engaging and professional manner; build relationships with internal and external stakeholders.
• Self-motivated individual, able to drive projects autonomously.
• Able to resolve complex issues in a reasonable and logical manner.
• Committed to adhere to company values.
• Team spirit
• Ethics
• Quality
• Passion
• Courage
• Vision
• True team spirit: drive teams with passion for the SBU to help them deliver set targets.
• Flexible and resilient in a fast-changing environment.
• Down to earth’ with a ‘hands on’ spirit.
• Desire to make a successful and satisfying career in an international company.
• Willing to travel approximately 15% of the time.
  
  

Offer

Puratos provides a dynamic, entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Puratos offers a competitive package (salary, group insurance, healthcare, training…) but additionally, offers you a position that you can further develop and shape.