Product Manager - Immunology, Philippines

Founded in 2014, Mérieux University is the Group's university.

A privileged space for innovation and collaboration, marked by the Institute's humanist and entrepreneurial culture, the University designs and conducts global training programs with high added value for all the Group's entities and customers. It also offers individual and group coaching.

As an educational reference, Mérieux University strives to understand the changes in the businesses and environment of the Group's companies, to anticipate the associated skills and to support the development of employees, both in terms of technical and behavioral aspects.

We are a team of 24 people based in France or in the United State (North Carolina), passionate and committed, with professional teaching skills and expertise in complementary areas of business.

We are committed to creating an optimal work environment that fosters teamwork, emphasizes training and offers international career development opportunities.

The headquarter of Mérieux University is located to the west of Lyon (France) in “le Domaine de Montcelard”, and 4 Regional Hubs are dedicated to our international sessions (China, USA, Shanghai, France).

Primary Purpose And Overall Objective Of The Job

This position plays a key role to deliver on the marketing strategy for the Immunology business in the Philippines. This role works closely with customer facing teams and distributors across the country to deliver on the sales and profitability of the Immunology franchise.

Key Responsibilities

• Develop and implement a strategic long term and annual business plan and budget that is defensible and achievable.
• Define and develop a current assessment and dynamic profile of the market.
• Develop and ensure implementation of a well-defined and actionable marketing plan geared towards achievement of business objectives with monitoring and measurement in place.
• The plan should include:
• Define, develop and implement an effective market development plan. Help capture met and unmet needs and assist translating these to sustainable value proposition.
• Formulate and implement an action plan to drive installed base consumption.
• Proactively define/implement pricing, positioning and promotion actions required to ensure a profitable business.
• Development and delivery of cost-effective communication tools that support the Sales effort.
• Product training and orientation programs – developed and delivered.
• Be a strong brand ambassador working to deliver customer acceptance of the value of our products to become a partner of choice – market reputation and relevance.
• Be the voice of the customer within the Company to enable relevant solutions and positioning.
  
  

Key Deliverables

• Realistic and defensible STRAT and Budget
• Complete and timely Marketing Action Plan following the marketing strategy.
• Driving all marketing actions in unison with the sales / AS / FSE/ Medical affairs teams to meet the annual budgeted figures for revenue and profitability.
• Effective training of the internal Team – monitored through increase in sales
  
  

Educational Background & Experience

• B.Sc. / MSc. Lifesciences / Immunology. MBA (Marketing) Preferred.
• Minimum 5 years of relevant work experience in IVD industry, working with Clinicians/health care professionals and KOLs.