PRODUCT MANAGER
Unilab, Inc.
Date: 2 weeks ago
City: Mandaluyong City
Contract type: Full time
It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.
Role Overview
Role Overview
- Development of Brand Plans
- Analyzes relevant market data and trends to identify growth opportunities, gaps, and insights for the brand
- Creates the brand vision and formulates brand strategies, positioning, and communication plans and programs (e.g. Sales, Market Share)
- Aligns with Enablers and applies knowledge of Unilab processes in developing brand plans (e.g. Trade and Patient programs with S&CD)
- Guides direct report/s in market analysis and plan development
- Launching of New Products
- Prepares and leads collaboration with Enablers to deliver New Product requirements and launch
- Management of Brand Financials
- Delivers brand sales targets and profitability
- Monitors actual product expenses vs budget in compliance with corporate financial guidelines and processes
- Management of Brand Inventories
- Balances supply and demand forecasts to support healthy inventories (e.g. Trade, Warehouse)
- Customer Relationship Management
- Maintains Key Opinion Leader (KOL) advisors and expands to other prescribers as brand grows
- Designs cohesive and comprehensive solutions to continually enhance customer (MD and patient) experience
- Attained bachelor’s degree in Business Administration, Media and Communications, Marketing, Commerce, or equivalent
- With two (2) to five (5) years of relevant experience in Marketing, Sales, Field Operations, or Business Development
- Has an understanding of Profit and Loss (P&L) and different financial measures (Sales, Cost of Goods Sold, Ratios, Operating Income)
- With excellent communication, analytical, and interpersonal skills
- Diligent, highly strategic, and detail-oriented
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