Platform Campaign Planning & Operation - Philippines (E-Commerce)
ByteDance
Date: 3 days ago
City: Taguig
Contract type: Full time
Responsibilities
About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.
In this role, you will develop and execute promotional activities such as mega campaigns to drive platform growth and to establish the consumption mentality of platform users.
Responsibilities
Minimum Qualifications
About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.
In this role, you will develop and execute promotional activities such as mega campaigns to drive platform growth and to establish the consumption mentality of platform users.
Responsibilities
- Develop and execute e-commerce promotion activities such as mega campaigns and other campaigns to drive platform growth and to establish the e-commerce consumption mentality of platform users
- Familiar with the merchandise strategy for campaigns, be able to plan key metrics for recruitment coverage
- Responsible for full-cycle campaign project management; planning, hands-on execution, real-time monitoring, and reporting
- Conduct post-mortem campaign analysis to identify innovative improvements in campaign performance and processes
- Good market insights involve understanding competitors' strategies and tactics to formulate competitive strategies
- Collaborate with cross-functional teams to ensure the overall quality of campaign execution
Minimum Qualifications
- Proven experience in end-to-end e-commerce campaign management
- Proven experience in handling merchandise strategy for campaigns
- Bachelor or Master's degree with working experience in e-commerce, specialising in campaigns or livestream
- Experience with data analysis and reporting
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