Performance Marketing Specialist

Curated is on a mission to help people find exactly what they're looking for

Whether it's your first snowboard, a brand new baby stroller, or a much needed upgrade to your coffee machine – shopping is hard when the stakes are high. We make it easy by connecting customers with Real Experts who can answer their needs faster.

Curated is the home of America's biggest community of Real Experts

Real Experts aren't sales assistants. They're people living ordinary lives, who also happen to be obsessively passionate about something. They have real, on-the-ground, lived experience — they're not proficient in tennis, they're fluent in it.

Making high-stakes purchases easier is only the beginning

Our Real Experts connect with customers in ways that would be unimaginable in any other retail context. They work hard to understand your needs, trade stories, help make plans, and keep in touch.

It's why customers are obsessed with Curated – and why our Real Experts have a 4.96 average star rating over 85,000+ reviews.

We're looking for a Performance Marketing Specialist to manage and optimize paid social media campaigns on Meta Ads Manager (Facebook/Instagram) and TikTok Ads. You will focus on driving quality traffic, increasing conversions, and maximizing return on ad spend (ROAS). Using your expertise in campaign management, audience targeting, and performance analysis, you'll improve ad results and support marketing goals.

You'll work closely with the creative, product, and analytics teams to develop strategies and share insights. This role requires strong analytical skills, attention to detail, and effective communication in a fast-paced, remote environment.

Key Responsibilities:

• Ads Management & Optimization
• Create, launch, and optimize ads across Meta Ads Manager and TikTok Ads to drive high-quality traffic and conversions.
• Build and refine audience segments using first-party data, lookalike audiences, interest-based targeting, and remarketing strategies.
• Set up, manage, and optimize campaigns based on ROAS goals, continuously improving ad performance to maximize return on ad spend.
• Monitor, analyze, and adjust campaigns daily to ensure consistent performance, with a focus on KPIs like CTR, CPC, ROAS, and CPA.
• Conduct A/B testing of ad creatives, copy, and audience segments to identify top-performing assets.
• Track and implement conversion events (e.g., purchases, add to carts, lead forms) using pixel, SDK, or other tracking solutions to ensure accurate measurement and reporting.
• Ensure proper setup and maintenance of Meta Pixel and TikTok Pixel for event tracking and data collection.
• Develop and provide detailed performance reports on ad campaigns for internal stakeholders, ensuring transparency and actionable insights.
• Collaboration & Communication
• Collaborate with the creative team to generate engaging ad creatives, ensuring alignment with campaign goals.
• Work closely with cross-functional teams (e.g., product, sales, data analytics) to understand customer journeys and refine ad strategies.
• Maintain excellent communication within the team and with stakeholders, using tools like Slack, project management software, and email.
• Stay aligned with the marketing team to integrate digital ad strategies with broader marketing goals.
  

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in performance marketing with a focus on paid social (Facebook, Instagram, TikTok, etc.).
• Deep expertise in Facebook Ads Manager and TikTok Ads platforms, with hands-on experience in managing campaigns end-to-end.
• Experience in audience segmentation, creative testing, and optimization for paid social channels.
• Advanced knowledge of ROAS-based ad strategies and the ability to optimize campaigns based on specific ROI goals.
• Strong experience with event tracking (Meta Pixel, TikTok Pixel, Google Tag Manager) and data analytics for campaign measurement.
• Excellent communication skills (written and verbal) in English, with the ability to present data-driven insights to stakeholders.
• Detail-oriented, able to work independently and problem-solve effectively in a fast-paced, remote work environment.
• Strong analytical skills and proficiency in tools like Excel, Google Analytics, and Meta Business Suite.
• Knowledge of e-commerce marketing strategies and best practices is a plus.
  
  

While these qualifications are typical of a strong candidate, they are not exhaustive and not required unless noted. We take a holistic approach to hiring and would love to connect if this sounds interesting to you!

About Curated

Curated was founded in 2017 to humanize online shopping. Backed by Forerunner, Greylock, and CapitalG, we've built a collaborative shopping experience brought to life by passionate experts. Every shopper on Curated gets one-on-one personalized advice to find the perfect product, so they can enjoy more of what they love.

Through our expert community, Curated has created a new type of knowledge economy that enables people to earn meaningful income by sharing their expertise, from anywhere.

Curated is an equal opportunity employer. We encourage candidates of all backgrounds to apply, as we strive to build a marketplace that serves every demographic with the highest level of quality and respect.