Performance Marketing Senior Specialist

The Performance Marketing Sr. Specialist is responsible for driving impactful and cost-effective digital marketing campaigns focused on customer engagement and acquisition.

What You Will Do

• Performance Marketing Strategy: Design and execute performance-driven marketing campaigns aligned with the customer lifecycle strategy to meet customer acquisition targets, focusing on measurable growth through Google and Meta platforms.
• Google Advertising: Manage and optimize campaigns across Google Search, Display, Performance Max, and Universal App Campaigns, ensuring they align with customer acquisition goals and deliver a strong return on investment.
• Meta Advertising: Plan and implement effective Facebook and Instagram ad campaigns to drive awareness, acquisition, and engagement among target audiences.
• Data-Driven Optimization: Continuously monitor and analyze campaign performance, using insights and data tools (e.g. Google Analytics, Firebase, Glassbox, MS Clarity, MoEngage, SEMRush, MParticle CDP, funnel analysis, etc.) to optimize ad creative, targeting, and budgets for peak efficiency and impact.
• Conversion Rate Optimization (CRO): Collaborate with UX and design teams to improve the performance of key conversion points, including landing pages, funnels, and campaign touchpoints.
• Cost Management: Maintain a strong focus and discipline on cost-effectiveness, ensuring efficient allocation of budgets across campaigns to achieve maximum customer acquisition at the lowest possible cost.
• Collaboration: Work closely with product, analytics, and design teams to align marketing initiatives with product strategies and deliver a seamless user journey from ad to acquisition.
• Reporting & Insights: Provide clear and actionable performance reports, sharing insights with stakeholders to guide future campaign planning and growth opportunities.
  
  

What You Should Have

• At least 4 years of experience in digital marketing in both paid and organic capacities. Solid experience in paid media execution, optimization, and budget management are huge pluses
• Had experience running performance-focused campaigns on Google, Meta, Email, CRM, etc.
• Knows how to use and create comprehensive reports from digital marketing measurement tools like Google Analytics, Firebase, etc.
• Preferably from in-house digital marketing teams, tech startups, and the like.
  
  

What Can Set You Apart

• Experience in a financial technology (Fintech) company
  
  

What You Will Enjoy

• Permanent dayshift schedule
• Up to 20% variable performance-based bonus
• HMO on Day 1 / HMO with dependents
• Access to mental health coverage and wellness partners
• Wellness Leave and Birthday Leave benefits
• Internal Career mobility
• Opportunity to work and train in our international offices
  
  

Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.