Paid Search Coordinator

Discover your 100% YOU with MicroSourcing!

Position: Paid Search Coordinator (SEM)

Location: Eastwood, Quezon City

Work setup & shift: Hybrid and Day shift schedule

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
  
  

Responsible For

As the Coordinator, Paid Search (SEM), you will play a key role in supporting the execution and optimisation of paid search campaigns designed to refine demand capture, increase lead quality, and drive conversions.

Working closely with the Lead, Paid Search (SEM), you will assist in the day-to-day management of SEM activities across various platforms, contributing directly to the success of the Marketing objectives.

This position requires an organised, detail-oriented, and eager-to-learn individual with a foundational understanding of digital marketing and paid search principles.

Main Activities And Responsibilities

• Assist in the setup, execution, and monitoring of paid search campaigns on platforms like Google Ads, following the defined strategy.
• Support keyword research, ad copy creation, and monitoring campaign budgets under the guidance of the SEM Lead.
• Help monitor campaign performance, pull reports, and assist in analysing data to identify trends and optimisation opportunities.
• Assist in conducting A/B tests for ad copy and landing pages.
• Collaborate with internal teams (e.g., content, design) as needed for campaign assets.
• Help maintain campaign documentation and track budget pacing.
• Utilise marketing automation and CRM platforms for basic tracking and reporting tasks related to SEM leads.
• Stay updated on basic SEM best practices and platform features.
  
  

Core Competencies

• Understanding of paid search (SEM) principles and digital marketing concepts.
• Strong organisational skills and high attention to detail.
• Analytical aptitude with the ability to work with data and spreadsheets.
• Eagerness to learn and develop skills in paid search advertising.
• Proficiency with basic office software (Excel, Word, PowerPoint).
• Good communication skills, both written and verbal.
• Ability to follow instructions and work effectively as part of a team.
• Adaptable and able to manage tasks in a fast-paced environment.
  
  

Key Skills And Capabilities

• Familiarity with digital marketing tactics, particularly SEM.
• Experience with data entry and basic reporting.
• Understanding of basic web analytics concepts (e.g., clicks, impressions, CTR).
• Ability to manage multiple tasks and meet deadlines.
• Experience with Google Ads interfaces is a plus.
• Familiarity with Google Analytics is a plus.
  
  

Qualifications And Typical Experience

• Relevant tertiary qualifications in Marketing, Business, or a related field, or equivalent practical experience.
• Experience in a digital marketing or administrative role, with some exposure to paid search or online advertising preferred.
• Demonstrated interest in pursuing a career in paid search marketing.
• Experience with marketing tools (e.g., Google Ads interface, Google Analytics) is advantageous.
  
  

Other Position Requirements

• Ability to work independently on assigned tasks while seeking guidance when needed.
• Strong attention to detail and commitment to accuracy.
• High level of adaptability and willingness to learn.
  
  

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

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