Online Marketing - Digital Performance Specialist

Shopee


Date: 2 weeks ago
City: Manila
Contract type: Full time
Job Description

  • Assist in the development and execution of digital marketing strategies to drive brand awareness, and generate traffic to the platform.
  • Collaborate with the internal teams for technical support on brand partnership campaigns.
  • Be the person-in-charge of all technical issues on ad platforms and work with the Regional team to troubleshoot.
  • Oversee campaign delivery and formulate strategies and recommendations for brands.
  • Create the media schedule and spending allocation for the different campaign objectives.
  • Analyze and translate marketing data into reports, with actionable recommendations.
  • Maintain performance trackers, analyze data, and produce meaningful insights.

Requirements

  • Bachelor’s degree in Advertising, Marketing or a related field.
  • 4-5 years of relevant working experience in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels) and performance marketing.
  • Experience and knowledge with Meta Ads Manager, Google AdWords, and digital platforms.
  • Advanced Excel skills, experience with analyzing datasets and delivering actionable insights.
  • Self-starter and a team-player who enjoys a fast-paced environment
  • Ability to work under pressure
  • Excellent communication and presentation skills

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