MarTech Strategic Lead

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role And Responsibilities

We’re looking for a seasoned MarTech Leader to join our enterprise Marketing, Communications and CSR (MCC) team and serve as the strategic conduit between MCC and our CIO (IT) organization. In this high-impact role, you’ll lead the orchestration of marketing technology initiatives that drive operational efficiency, accelerate go-to-market execution, and support enterprise-wide digital transformation.

This is a unique opportunity for a tech-savvy marketing professional with a deep understanding of B2B software environments to shape the future of our marketing technology stack and influence enterprise productivity.

In This Role You Are Responsible For The Following

• Define and implement marketing’s technology vision, strategy, and roadmap; work with the CIO team and other appropriate functions to create a technology roadmap that is aligned across the revenue engine; advocate for MarTech needs to CIO.
• Lead the strategic planning, intake, and prioritization of MarTech initiatives that support marketing and enterprise growth.
• Support MCC leaders and teams by delivering capabilities with current technology and recommending new solutions.
• Co-lead the documentation of the marketing systems architecture, the assessment of marketing systems, and the development and maintenance of a strategic technology roadmap.
• Drive adoption and optimization of core platforms including Salesforce (Sales, Service, and Marketing Clouds) and Adobe Experience Cloud.
• Collaborate on cross-functional initiatives involving B2B Commerce, ERP, Enterprise Performance Management (EPM), and other enterprise systems.
• Develop plans to ensure data and process integration of systems that support key marketing processes.
• Ensure understanding of end-to-end marketing processes and supporting systems.
• Leverage marketing performance data to provide infrastructure consulting to the CMO and MCC leaders.
• Promote the adoption and utilization of IBM’s current technology.
• Keep up to date on MarTech landscape expansion and trends to provide optimal recommendations for new technologies.
• Deliver effective change management and communications for technology implementation and process reengineering within MCC.
• Monitor project progress, manage risks, and communicate updates to stakeholders across Marketing, IT, and executive leadership.
• Champion data governance, integration, and performance measurement across the MarTech ecosystem.
  
  

Preferred Education

Master's Degree

Required Technical And Professional Expertise

To be successful in this role you are to have:

• 8–12 years of experience in marketing operations, digital transformation, or MarTech roles within B2B software or enterprise technology environments.
• Proven experience working cross-functionally with IT, product, and marketing teams in a large enterprise setting.
• Successful track record of delivering technology solutions on time, on budget, and able to deliver measurable results.
• Deep familiarity with Salesforce and Adobe Experience Cloud platforms is required.
• Experience assessing the current state of technology and building roadmaps to guide future development.
• Strong project management skills with experience in Agile or hybrid methodologies.
• Excellent communication, stakeholder management, and problem-solving abilities.
• Strategic thinker with a passion for technology and a bias for action.
  
  

Preferred Technical And Professional Experience

• Experience with B2B Commerce, ERP systems, and Enterprise Performance Management tools is a strong plus.
• Salesforce certified (BA, Admin, or MC Admin).
• Contracts management and negotiations experience.
• Budget and spend management proficiency.
• Technical project management experience involving cross-department internal resources and external consultants/agencies.