MARKETING TECHNOLOGY LEAD

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Role Overview

Account Management

• Defines the Corporate IT account plan for the assigned business unit or division and identifies the functional and non-functional requirements for the projects in the account plan through alignment with key stakeholders.
  
  

Marketing Technology Stack Strategy

• Develops and implements a comprehensive marketing technology stack strategy as aligned with goals of Connected Consumer Team.
• Represents IT in internal and external digital engagement discussions
• Defines and maintains the direct to consumer architecture, together with the Connected Consumer Team and other key stakeholders. Works with IT teams responsible for data and analytics, development, and integration.
• Stays abreast of emerging marketing technologies and trends and recommends new tools and platforms to enhance capabilities
• Manages relationships with technology vendors and service providers, negotiating contracts, and ensuring service level agreements are met.
• Evaluate and select new vendors, platforms, and technologies as needed
  
  

Marketing Technology Implementation & Management

• Oversees the deployment and integration of marketing technologies, including CRM systems, marketing automation platforms, and analytics tools.
• Ensures seamless integration of marketing technologies with other business systems.
• Manages data governance and ensures the accuracy and security of marketing data.
  
  

Project Management

• Manages the scope, schedule, and budget of an IT-enabled divisional or corporate initiative by tracking performance against target.
• Develops project plan, monitors day-to-day execution, and tracks issues and risks.
• Manages project resources, including third party vendors and/or consultants.
  
  

Required Qualifications

• Attained Bachelor’s Degree in Computer Science, Engineering, Management Information Systems, Marketing, or any other related course
• With at least five (5) years of experience of Marketing technology architecture and integration
• Must be proficient in marketing automation platforms (e.g. Mailchimp, Chatbots) and data analysis tools (e.g., Google Analytics, Tableau, Looker).
• Has experience with E-commerce platforms (e.g. Shopify, Lazada, Shopee, TikTok), CRM, CMS, and Customer Data Platforms (e.g. Appier) and other marketing tools/apps across the consumer funnel
• With basic knowledge of web development technologies (e.g., HTML, CSS, JavaScript) and SEO best practices
• With understanding of data privacy regulations and their implications for marketing technology
• Has strong understanding of digital marketing and e-commerce strategies and best practices
• Must have excellent communication, analytical, problem-solving, and negotiation skills
• Has the ability to work with and lead a team
  
  

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.