Marketing Support Specialist

Regional Business, Marketing Operations, and Market Strategy

• Implement effective marketing activities for the following objectives:
• On-target sales results
• Increased consumer engagement in each step of the sales funnel
• Improved regional Share of Voice
• Increased project visibility
• Maximized Regional & Territory publicity/PR in close collaboration with PR Manager
• Active homeowner / community engagement
  
  
  

2. Ensures the territorys compliance with brand standard marketing materials and delivery of sales teams selling tools and requirements

• Manage assigned territorys marketing budget, create cost estimates, supervise spending, and monitor expenses against yearly budget
• Ensure the smooth implementation of various on-strat, on-ground activities and initiatives
• Manages territory digital marketing efforts through various platforms that maximize reach with the goal of increasing sales conversion
  
  
  

6. Keeps and ensures accurate inventory of all marketing assets and collaterals i.e., budget, exhibit modules, showroom, marketing collaterals, etc.

• Collaborates with Project Development, Territory Marketing Support personnel, and sales teams to deliver sales targets and ensure consistent messaging and brand alignment.
• Conducts regular market research to understand customer need and preferences in
  
  
  

assigned territory. Stays up to date with market trends and competition through

competitive scan and other related studies to provide market intelligence in support of the

business.

Marketing Team Leadership

• Lead / collaborate with the MSS/A in conceptualizing, organizing, and implementing marketing and sales generating events, including community engagement initiatives per territory assignment
• Put in place an efficient monthly reporting and monitoring system for the territorys monthly activities i.e., marketing activations / event calendars, budget memo status and updates, post-mortem reports, competitive scans, payments and liquidations, etc.
• Building relationships with territory partners, vendors, and suppliers to support the marketing activities
  
  
  

People Management

• Reporting complaints and recommending resolutions to problems