MARKETING STAFF (Trade, Events, and Lead Management)

Position Summary:
The ideal candidate will have at least 3 years of solid marketing experience, with expertise in trade marketing, events management, and lead nurturing. This role involves driving brand visibility, coordinating events, and managing leads effectively.

Responsibilities:

Trade Marketing:

• Develop and execute trade marketing strategies to promote our products/services/solutions within specific industry segments.
• Collaborate with sales teams to align trade marketing efforts with business goals.
• Monitor industry trends and competitor activities.

Events Marketing:

• Plan, coordinate, and execute marketing events, including trade shows, conferences, and product launches.
• Collaborate with external vendors and internal teams to ensure successful event execution.
• Measure event performance and adjust strategies as needed.

Lead Management:

• Nurture leads generated through marketing campaigns.
• Work closely with sales teams to qualify and convert leads.
• Utilize CRM systems to track lead progress.
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 3 years of marketing experience, focusing on trade marketing, events management, and lead nurturing.
• Proficiency in marketing tools and software.
• Strong project management and communication skills.