Marketing Operations Specialist (Email Marketing)

About the job

The brief

As a Marketing Operations with 2X, you will be responsible for managing the execution of marketing activities across different B2B marketing platforms and processes to support marketing teams in delivering business goals.

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And we’re all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, we’re just getting started.

Work Setup Guidelines by Location:

Metro Manila Talents

• Hybrid Setup: Onsite 2x a week
• Location: Level 5, Silver City 1 Annex, Central Avenue, Ortigas East, Pasig, 1604 Metro Manila

Talents Outside Metro Manila

• Fully Remote: Except for occasional onsite reporting as required by company invitation

Cebu Talents

• Fully Remote: Until the Cebu expansion is finalized.

Challenges you’ll tackle:

• Create and manage email campaign calendars. Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting.
• Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
• Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
• Build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms.
• Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories.
• Perform operational execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Work with team leads and cross-function team to improve email campaign performances and marketing operations related workflows and processes.
• Daily processing of ad-hoc operational requests based on specific workflows.
• Supporting other workflow processes related to requests for data, information, and insights.

What do you need to succeed?

• 2 - 5 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering or related.
• Strong communication skills to collaborate with cross-function team and to liaise with international clients.
• Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.) is a strong advantage.
• Eloqua knowledge or experience is a must
• Detailed-oriented, methodical and prefers a structured way of getting things done.
• Strong problem-solving attitude with meticulous attention to detail and able to consistently meet deadlines.
• Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
• Strong interest in researching and learning new skills and digital systems.
• Proficiency in Windows, Microsoft Office Suite; comfortable working in Excel.
• Must be willing to work in AMER/US hours of 8pm to 5am PhST.