Marketing Operations Executive (Campaign Optimization)

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

We're the team behind all the communication you see in the Grab app. Our focus is on crafting, implementing, and analyzing in-app communications to boost user engagement, retention, and satisfaction. We need someone who can think creatively, understand user behavior, and deliver impactful messaging strategies.

Get to Know the Role

As a Marketing Operations Executive, you'll be optimizing our in-app communications to ensure they're engaging and effective. You'll have a solid grasp of communication strategy, turning performance analysis into reports and best practices. Your role involves using available in-app tools to communicate with consumers effectively. You'll be responsible for planning, conceptualizing, and developing in-app campaign plans.

You'll report to the Head of Marketing Operations and will work from our Ortigas office, leading a team under your guidance.

The Critical Tasks You Will Perform

• Campaign Strategy & Planning: Develop and execute in-app communication strategies (push notifications, banners) aligned with marketing goals. Use data-driven segmentation to personalize messaging and enhance conversions.
• Execution & Coordination: Oversee daily campaign execution, collaborating with marketing, product, and engineering teams. Ensure platform functionality and leverage Gen AI tools for process optimization.
• Performance Analysis & Optimization: Track key metrics (open rates, conversions), generate insights, and apply A/B testing to refine messaging for better engagement.
  
  

Qualifications

What Essential Skills You Will Need

• Ability to develop and implement strategic communication plans within an app environment.
• Proficiency in using data to segment audiences and evaluate communication effectiveness is key.
• Skills in managing and coordinating across various marketing, product, and technical teams to ensure smooth campaign execution.
• Ability to craft engaging and effective messages tailored to specific user groups.
• Experience with A/B testing and optimization techniques to improve messaging strategies.
• Capability to utilize and implement emerging technologies, such as Gen AI, into project flows for enhanced efficiency.
  
  

This role welcomes fresh graduates who are organized, detail-oriented, and proactive. Experience with marketing automation platforms, UX/UI principles, and customer segmentation is a plus but not required.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
  
  

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.