Marketing Manager (MILO)

Key Outputs/Deliverables

• Identifies target consumers by using attractiveness and ability to win analysis. Develops in-depth insights on target consumers including their perceived value of relevant brands.
• Develops Brand Essence when relevant or applies the one defined by Strategic Business Units. Ensures that the Brand Essence governs everything the brand says and does.
• Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
• Ensures the brand contributes to the 3 impact areas (individuals & families, communities, the planet).
• Responsible for the development of Big Ideas and Campaign Ideas; incorporates them into engagement strategies, bringing attractive and rewarding brand experiences to target consumers. Identifies opportunities for above-market campaigns.
• Leads the partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
• Develops and successfully executes Bigger, Bolder and Better innovation and renovation for the brands by ensuring an efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management of all Innovation & Renovation (I&R) projects. Acts as I2L Project Manager in selected highly complex I&R Projects.
• Understands shopper behaviours and motivations of target consumers; helps to design shopper experiences that delight consumers / shoppers. Develops brand portfolio shopper strategies, provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
• Manages the development and execution of strong and functionally-aligned brand and Integrated Communcations Plans which contribute to the business.
• Accountable for the brand performance and brand health tracking.
• Understands business impact and prioritizes investment of the brands.
• Demonstrates leadership and enable development of the team.
• Develops, updates and ensures implementation of digital strategy for the brand in alignment with key local, regional and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
• Oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
• Maximises business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, Commercial Development, Corporate Communications, Consumer Engagement) collaboration, sharing and, where appropriate, integration
  
  

Critical Experiences

• Minimum 8 years experience in marketing, which may include some years in other function ideally in sales/Commercial Development at Nestlé or equivalent FMCG.
• Full understanding of key drivers of brand/product P&L and how to action them.
• Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Supply Chain, Commercial Development and Sales department to ensure execution of Integrated Communications Plan for their brand.
• Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
• Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
• Project management skills at Senior I2L Project Manager level.
• Strong relationship management and communication skills.
• Solid understanding of digital marketing.
• Experience in leading a team of experts.
• Proven track record in delivering strategic digital marketing projects
  
  

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.